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Structured authoring isn't just about cutting costs, but also a way to increase revenue. Using Adobe FrameMaker 12 correctly means you can improve the support documentation you create, target your reader, deliver it to multiple audiences, and ensure content is viewable on whatever device they happen to use. The great news is that this can be done without significant increases in spending. We've all heard the talk about 'cut/cut/cut/cut/cut'. Let's talk about growing business, increasing profits, and providing a great return on investment. A mix of 'how to' and 'here is what others have done'—this session explores ways to create documentation that puts your products and services on the map, and front-of-mind for users.