Write less. Write better. It’s not just about doing away with words, but instead, improving the user experience by presenting the right information, at the right time, in the right format, to the right audience, and allowing them to make the right decision to stop reading content and start doing what they need to do. From search tools to airlines to the use of clear images, tables, or words, the goal of this session is to help you understand the right things to do to spend less time writing, and more time helping your company, your clients, and your readers reduce headaches and increase profits. See samples, join the discussion, and keep your words to a minimum.