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Many publishers believe that developing original IP is the key to a future-proof publishing program. But the process can be costly, maddening, and exhausting -- and too often doesn't translate into financial success for the publisher.
Jess Brallier is leading Pearson's efforts to establish a successful publishing model on the Internet and for a digitally-connected audience. With the success of Wimpy Kid, Poptropica, and the new Galactic Hot Dogs, Jess believes he's found the formula for developing powerful original intellectual property -- and it all starts with owning and understanding the audience.
In this presentation, Jess will showcase how he developed an audience of parents, kids, and teachers, and how he's used that as a platform to test, develop, and launch new IP that's thoughtful, fresh, and ready-made for an eager audience.