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At this year’s Frankfurt Book Fair, Lee Brackstone, editorial director of Faber and Faber, said, "The way we're acquiring is changing. We're not necessarily starting with books now; we are copyrighting ideas and turning them into books down the line."
Children’s publishers today are increasingly branching into cross-media and franchise development. They are creating new licensing divisions to control global rights and building consumer products teams to see variety of opportunities through to fruition. They are owning and controlling intellectual property in entirely new ways for the publishing business – evolving to look more like Hollywood studios. This panel will discuss the high return on children’s brands and how publishers are working with authors and traditional partners in new ways.