Bestselling Books Starring Your Child

Presented at Digital Book World
LaunchKids, January 2014
Where The Idea Came From

Greg
Lang

Marianne
Richmond

What people were doing with these books…
Idea

Build a new channel (both digital + physical) for
personalized books BASED on bestselling
content that parents and c...
What We Do

We create a personal connection between
you and the books you love
And What Really Matters…
…we foster a greater
love of reading
(sometimes even a
first love of reading)

We create a keepsa...
What customers tell us…
“These books make beautiful
gifts. My daughter loves her
book and I can barely get
through it with...
There have always
been personalized
books
3 Types of
Personalization
1. Traditional – name-focused
•
•

Name of protagonist changes
All kids get the same book
3 Types of
Personalization

2. Play with name
•

Story or cover is
changes with the name
3 Types of
Personalization
3. Image-based
•

Photoshop image into the book
Bulk of these
aren’t great
books
What Put Me In The Story
Does Differently
We started with great content–
great stories, favorite characters,
the books you...
A Magical Connection
“It is awesome. The book is perfect
and with my son’s name in it I get
tears in my eyes. He loves rea...
2013 Goals and Results

How did we define success?
Significant Interactions
40% of significant interactions with users are
app based

Key app titles drive conversion to prin...
2013 Goals
Partner Goal

Provide the best
content:
Platform for at least 3
other publishers or
brands

Result
And in 2014…

Many more great partners
coming great !
2013 Goals
Traffic Goal

Result

60,000 unique visitors
per month by the end of
the year

Over 300,000 unique
visitors in ...
2013 Goals
Revenue Goal

Revenue
goal

Result

Revenu
e goal
x2
More Importantly…
Customers love Put Me In The Story!
(now have thousands of user
ratings/reviews/feedback forms)
More Importantly…
…and they plan on coming back
How Put Me In The Story
Creates Value For Publishers and Authors
• Higher price point: $24.99 + $6.99 shipping
• Increment...
Why It Works

Great Books!
Why It Works
Incredibly easy-to-use interface in the app…

Allows you to have a special experience on the dedication
page ...
Why It Works

…and easy-to-use interface on the web…

Allows you to see every page of the book as you
personalize.
Why It Works
The app and the website work together

to deliver a personalized content experience whenever and
wherever you...
What We Know Now…
The app, the web and print all work together

It’s a single ecosystem
Lots New in 2014
•
•
•
•
•

New kids app features
Gift book app – launching soon
Sharing books from both app and web
More ...
Lots New in 2014
New programs starting with baby
featuring Anne Geddes
(How would people want to personalize an Anne Gedde...
Interested in developing
great new personalized experiences
Searc
h and
Find

Name
+
photo

Name
in
illustra
tion

LOTS mo...
We’re only at the
beginning…
We are committed
to creating the best
personalization
experiences that
touch, surprise and
de...
Not just about making great
books…
this is about a whole new business
model for publishers and authors
We’d love to have you join us…

Dominique Raccah
Publisher and CEO
dominique@sourcebooks.com
630.536.0524
@draccah
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Putting Kids in the Story: How Sourcebooks is Developing New Products, New Channels, and New Partnerships With Personalized Children’s Books (Dominique Raccah)

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Sourcebooks launch their Put Me In The Story series last year with the mission to make every child “the star of treasured children's stories.” Now with established partnerships with major brands like Sesame Street, Hello Kitty, Anne Geddes, and the Berenstain Bears, and with runaway successes through non-traditional publishing channels like the Apple App Store and a Living Social sales deal, PMITS is proving the power of personalization.

Sourcebooks CEO Dominique Raccah will share some of the lessons learned through the development of PMITS, and describe how the initiative is changing the way the company publishes children’s books.

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  • More than saying they wanted it…they were making it for themselves
  • (starting with picture books)
  • This is actually a very competitive space.
  • This is actually a very competitive space.
  • An immediate connection you’ll want to share again and againCreates a magical connection between children and books
  • Over 2 million page views in 4th quarter – not bad for a startup.
  • I can tell you that our results were surprising to a lot of people…
  • Find Me If You Can – Where’s Waldo-style personalization; a search and find picture book with your child’s image. On The Night You Were Born – Child’s name is part of illustrationMore Bears — Child’s photo and name integrated into every page
  • And we would love to work with you best ideasCradle to grave personalizationWhat can we create that;s new; that will delight, excite, entice…
  • Even if it’s just telling us what would be a great personalization experience
  • Putting Kids in the Story: How Sourcebooks is Developing New Products, New Channels, and New Partnerships With Personalized Children’s Books (Dominique Raccah)

    1. 1. Bestselling Books Starring Your Child Presented at Digital Book World LaunchKids, January 2014
    2. 2. Where The Idea Came From Greg Lang Marianne Richmond What people were doing with these books…
    3. 3. Idea Build a new channel (both digital + physical) for personalized books BASED on bestselling content that parents and children really love… Put Me In The Story — Bestselling Books Starring Your Child
    4. 4. What We Do We create a personal connection between you and the books you love
    5. 5. And What Really Matters… …we foster a greater love of reading (sometimes even a first love of reading) We create a keepsake that people will cherish forever
    6. 6. What customers tell us… “These books make beautiful gifts. My daughter loves her book and I can barely get through it without crying. Love!” – Amber Helwick "This was a great gift and keepsake....there's even a spot to put a photo of you and the loved one on the front page. I'm sure he'll treasure it for a long time." – Tru Peffer
    7. 7. There have always been personalized books
    8. 8. 3 Types of Personalization 1. Traditional – name-focused • • Name of protagonist changes All kids get the same book
    9. 9. 3 Types of Personalization 2. Play with name • Story or cover is changes with the name
    10. 10. 3 Types of Personalization 3. Image-based • Photoshop image into the book
    11. 11. Bulk of these aren’t great books
    12. 12. What Put Me In The Story Does Differently We started with great content– great stories, favorite characters, the books you love! We allow many different ways of personalizing a book We’re exploring many forms of personalization to create the best experience in the stories you love
    13. 13. A Magical Connection “It is awesome. The book is perfect and with my son’s name in it I get tears in my eyes. He loves reading it over and over and I can tell it really makes him feel special ;) Thank you” – Elizabeth Leader “It is the most beautiful, most heartfelt gift you can give your child. It’s a gift that can live on forever. I loved it, my daughter loved it. It is just BEAUTIFUL!” – Natalie Nazario
    14. 14. 2013 Goals and Results How did we define success?
    15. 15. Significant Interactions 40% of significant interactions with users are app based Key app titles drive conversion to print
    16. 16. 2013 Goals Partner Goal Provide the best content: Platform for at least 3 other publishers or brands Result
    17. 17. And in 2014… Many more great partners coming great !
    18. 18. 2013 Goals Traffic Goal Result 60,000 unique visitors per month by the end of the year Over 300,000 unique visitors in Q4 ( nearly 100,000 per month)
    19. 19. 2013 Goals Revenue Goal Revenue goal Result Revenu e goal x2
    20. 20. More Importantly… Customers love Put Me In The Story! (now have thousands of user ratings/reviews/feedback forms)
    21. 21. More Importantly… …and they plan on coming back
    22. 22. How Put Me In The Story Creates Value For Publishers and Authors • Higher price point: $24.99 + $6.99 shipping • Incremental sales dollars • Some indication that all our online marketing is lifting retail sales (10’s of millions of impressions in Q4) • On our way to creating a new channel for picture books…and more
    23. 23. Why It Works Great Books!
    24. 24. Why It Works Incredibly easy-to-use interface in the app… Allows you to have a special experience on the dedication page and a chance to make a wish every night.
    25. 25. Why It Works …and easy-to-use interface on the web… Allows you to see every page of the book as you personalize.
    26. 26. Why It Works The app and the website work together to deliver a personalized content experience whenever and wherever you want it. Different use cases.
    27. 27. What We Know Now… The app, the web and print all work together It’s a single ecosystem
    28. 28. Lots New in 2014 • • • • • New kids app features Gift book app – launching soon Sharing books from both app and web More great publishing partners International • • App has users in 52 countries Books bought online from 60 countries
    29. 29. Lots New in 2014 New programs starting with baby featuring Anne Geddes (How would people want to personalize an Anne Geddes title? )
    30. 30. Interested in developing great new personalized experiences Searc h and Find Name + photo Name in illustra tion LOTS more ideas to think about and develop…
    31. 31. We’re only at the beginning… We are committed to creating the best personalization experiences that touch, surprise and delight Searc h and Find
    32. 32. Not just about making great books… this is about a whole new business model for publishers and authors
    33. 33. We’d love to have you join us… Dominique Raccah Publisher and CEO dominique@sourcebooks.com 630.536.0524 @draccah

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