Publishers see the opportunity to engage more deeply with their audiences, develop new business models, and reduce the marketing costs for selling their content by building online communities of interest for their readers. In the last several years, online communities have been the focus of many development and marketing efforts for publishers across segments.
Publishing Technology will share recent results from their survey of academic publishers building online vertical communities. Randy Petway of PT will be joined by trade, professional, and academic publishers to discuss their community-building efforts. They'll talk about both the pitfalls and successes, and how direct engagement with readers is creating new business opportunities and changing their marketing and product launch practices.