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New Opportunities with Common Core and Digital Content in the Classroom (Neal Goff at Digital Book World 2014)


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Two parallel developments spell opportunity for trade publishers with content that is suitable for younger audiences. The first of these is the new Common Core curriculum standards being adopted in most states, which encourage schools to use content not readily found in textbooks, particularly in non-fiction areas. So, for example, students studying "The Grapes of Wrath" might be required to read non-fiction material about the Depression, the Dust Bowl, or the 1930s. At the same time, schools are "going digital," equipping students with iPads and other mobile devices. (It should be noted that NY-area high school Archbishop Stepinac has gone to an all-digital content model, which has just been announced.) This creates a companion shift in content-delivery mechanisms.

The first of these creates a potential pot of gold for publishers to pursue. The second means that the roads to the pot of gold are, at best, new, and, in most cases, still being paved. The procedures and business rules around delivering content into this big new market are still being written.

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New Opportunities with Common Core and Digital Content in the Classroom (Neal Goff at Digital Book World 2014)

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  2. 2.      Common Core State Standards are a set of educational goals for K-12 students in English/language arts (ELA) and math Standards establish grade-by-grade milestones for the skills students need to master to be ready for college or careers by the end of high school Adopted voluntarily by 45 states New assessments based on the standards will be administered in spring 2015 Common Core is driving a significant overhaul of curricula across the country 2
  3. 3. The English/language arts standards:      Broken out into standards for Reading, Writing, Language and Speaking & Listening There are separate standards for literacy in History/Social Studies, Science and Technical Subjects Standards increase the emphasis on informational texts and other types of non-fiction Standards are designed to ensure that students can read, understand and analyze texts appropriate for their grade levels The specific instructional materials to be used are not mandated 3
  4. 4. Example of an ELA standard:  Anchor Reading standard: › “Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meaning, and analyze how specific word choices shape meaning or tone.”  The corresponding standard for grade 6: › For informational text: “Determine the meaning of words and phases as they are used in a text, including figurative, connotative and technical meanings.” › For literature: “Determine the meaning of words and phrases as they are used in a text, including figurative and connotative meanings; analyze the impact of a specific word choice on meaning and tone.” 4
  5. 5. For more information:  See for the complete ELA standards  Check out Demystifying the Common Core: How Trade Publishers Can Profit from the New Curriculum Standards › White paper available at the Digital Book World online store, at: demystifying-common-core-report-t3590 5