Two parallel developments spell opportunity for trade publishers with content that is suitable for younger audiences. The first of these is the new Common Core curriculum standards being adopted in most states, which encourage schools to use content not readily found in textbooks, particularly in non-fiction areas. So, for example, students studying "The Grapes of Wrath" might be required to read non-fiction material about the Depression, the Dust Bowl, or the 1930s. At the same time, schools are "going digital," equipping students with iPads and other mobile devices. (It should be noted that NY-area high school Archbishop Stepinac has gone to an all-digital content model, which has just been announced.) This creates a companion shift in content-delivery mechanisms.
The first of these creates a potential pot of gold for publishers to pursue. The second means that the roads to the pot of gold are, at best, new, and, in most cases, still being paved. The procedures and business rules around delivering content into this big new market are still being written.