Goodreads Takes Book Discovery Around the Globe (Otis Chandler at Publishers Launch Frankfurt 2013)

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Goodreads Takes Book Discovery Around the Globe -- Presented by Otis Chandler, CEO & Co-Founder, Goodreads

At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013

With 19 million members, Goodreads is the largest site for readers and book recommendations in the world. What's not so well known is that almost half of Goodreads' members (45%) live outside of the US. Otis Chandler, CEO and Co-Founder of Goodreads will present insights about Goodreads' international growth and its impact on global book discovery. He will also provide examples of how publishers around the world can maximize the opportunities on the platform.

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Goodreads Takes Book Discovery Around the Globe (Otis Chandler at Publishers Launch Frankfurt 2013)

  1. 1. Publishers Launch Frankfurt 2013
  2. 2. The world’s largest site for readers and book recommendations
  3. 3. photo by Jesse Chan-Norris http://jcn.me 20 Million Members
  4. 4. More Than 40 Million Monthly Unique Visitors
  5. 5. 11 million books discovered a month (added to to-read)
  6. 6. 11 million books discovered a month (added to to-read) 250 books are marked to-read
  7. 7. 45% of our members are outside the US
  8. 8. India Great Britain Canada Australia Top English-Speaking Markets for Goodreads 191% 127% 106% 118% Members Year over Year Growth
  9. 9. Top European Markets for Goodreads (Excluding UK) Germany France Netherlands Spain Italy 101% 127% 146% 157% 189% Members Year over Year Growth
  10. 10. Top European Markets for Goodreads (Excluding UK) Germany France Netherlands Spain Italy 101% 127% 146% 157% 189% Members Year over Year Growth As digital adoption grows, Goodreads growth accelerates
  11. 11. Starting to make Goodreads more global We will start by building out our catalog of international books.
  12. 12. Self-published in 2011 Goodreads members loved it and started spreading the word. The readers have been so good to me. The reviews… They practically make me cry when I see them. The people on Goodreads with their .gifs… Fantastic. I love my readers." Susan Ee Re-released by Amazon Children’s Publishing in August 2012 “
  13. 13. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users
  14. 14. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts
  15. 15. Goodreads has given away over 202,000 books in our giveaway program in 2013 to date.
  16. 16. Goodreads has given away over 202,000 books in our giveaway program in 2013 to date.
  17. 17. Goodreads has given away over 202,000 books in our giveaway program in 2013 to date.
  18. 18. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users
  19. 19. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts
  20. 20. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts Ad campaign starts Goodreads Author Group
  21. 21. 670 ParticipantsFeatured Author Group Susan Ee Author of Angelfall Susan thank you for answering :) you have really made my day. I love your characters and storytelling, you made a whole new world seem so natural and refreshing, and I am pleased to inform you that my very own paperback arrived the other day so I am probably the only person in Zagreb (Croatia) who owns a paperback copy of Angelfall!!! The panda hug is for you: Susan wrote: "Thanks for the kind words, Zeljka. Storytelling can be rather mysterious. I write down what the character sees/hears/feels/does rather than "constructing" that character. In the end, I'm often as surprised as the reader over the result. That's part of the fun. :)" Zeljka
  22. 22. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts
  23. 23. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts Ad campaign starts Goodreads Author Group
  24. 24. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts Ad campaign starts Goodreads Author Group UK Edition of Newsletter UK Kindle Daily Deal
  25. 25. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts Ad campaign starts Goodreads Author Group UK Edition of Newsletter UK Kindle Daily Deal Most ad campaigns end Giveaway ends Mobile ad campaigns end
  26. 26. Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Apr 28 May 12 May 26 Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 Users Published Giveaway starts Ad campaign starts Goodreads Author Group UK Edition of Newsletter UK Kindle Daily Deal Most ad campaigns end Giveaway ends Mobile ad campaigns end
  27. 27. Each month, Goodreads members share... The Role of Social in Book Discovery
  28. 28. 1.5 Million Progress Updates
  29. 29. “You have family,” Bob said. “You have a wife who hates you. Kids who are furious with you. A brother and sister who make you insane. And a nephew who used to be kind of a drip but apparently is not so much of a drip now. That’s called family.” 950,000 Quotes
  30. 30. What if we had a chance to do it again and again, until we finally did get it right? Wouldn’t that be wonderful? 950,000 Quotes
  31. 31. 900,000 Reviews
  32. 32. “Goodreads may well prove to be the killer app for the new Paperwhite” Quote by Engadget, Sept 2013
  33. 33. Goodreads is for all readers, no matter how you read.
  34. 34. Social will create one of the biggest changes in publishing in the next five years. Social will drive discovery, especially serendipitous discovery. Social will connect readers, authors and publishers in new ways.
  35. 35. Otis Y Chandler, CEO goodreads.com/otis twitter.com/otown

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