Social Media: Making the best use of the new tools

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Social Media: Making the best use of the new tools
Presented by: Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East

At eBooks for Everyone Else, September 26, NYU

Published in: Technology, Business
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Social Media: Making the best use of the new tools

  1. 1. Social Media<br />Making the best use<br />of the new tools<br />Iris Blasi<br />@irisblasi<br />iblasi@hmieast.com<br />
  2. 2. Assessment <br />What do you have?<br />What do you want from it?<br />What are you going to do with it?<br />
  3. 3. Passion <br />+ <br />Purpose<br /> = <br />Professional Use of<br /> Social Media<br />
  4. 4. Your social media suite:<br />A website<br />A blog<br />Personal Facebook profile<br />Facebook fan page<br />Twitter<br />LinkedIn<br />Google+<br />An Amazon author page<br /><ul><li>Tumblr
  5. 5. YouTube
  6. 6. Flickr
  7. 7. Foursquare
  8. 8. Klout
  9. 9. Instagram
  10. 10. Spotify
  11. 11. Last.fm</li></li></ul><li>To consider:<br />Who are peers in your field who are using social media well?<br />Who are the thought leaders in your field?<br />What are media outlets that may be interested/in a position to cover you?<br />Who are individual journalists/bloggers who may be interested/in a position to cover you?<br />What are keywords associated with your field?<br />Who is your audience?<br />
  12. 12. First be interested,<br /> then be interesting.<br />
  13. 13. You are what you tweet.<br />
  14. 14. @irisblasiiblasi@hmieast.com<br />

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