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Serei seu guia: o desafio da curadoria de conteúdo de ser um "leme" no mar da internet

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Jacqueline Lafloufa
Kantar/B9
Editora de Insights da Kantar, divisão de pesquisa, dados e insights do grupo WPP. Jornalista e consultora, colabora em veículos como a revista Galileu e o site B9. É autora do ebook "Mídias Sociais para Jornalistas" e curadora da newsletter Interwebz.

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Serei seu guia: o desafio da curadoria de conteúdo de ser um "leme" no mar da internet

  1. 1. Serei seu guia o desafio da curadoria de conteúdo de ser um ‘leme’ no mar da internet Jacqueline Lafloufa
 Kantar Insights
  2. 2. o desafio da curadoria de conteúdo de ser um ‘leme’ no mar da internet
  3. 3. editora de insights da Kantar, braço de pesquisa do grupo WPP. Jornalista de tecnologia desde 2009, fez parte da equipe do B9, foi editora executiva no Blue Bus e repórter para agências de notícias que supriam portais como Terra, iG e Yahoo! Colunista na Galileu, colaboradora do B9 e BrasilPost, é também consultora digital. É formada em literatura e pós-graduada em jornalismo científico pela Unicamp. Jacqueline Lafloufa
  4. 4. INTERNET
  5. 5. INTERNET
  6. 6. SURFISTA DE
 INFORMAÇÃO
  7. 7. curadoria é processo de organizar informações relevantes (dentro de um terminado tema ou editoria) e compartilhar de um jeito significativo, didático e consistente “ ”
  8. 8. curadoria é processo de organizar informações relevantes (dentro de um terminado tema ou editoria) e compartilhar de um jeito significativo, didático e consistente “ ”
  9. 9. curadoria é processo de organizar informações relevantes (dentro de um terminado tema ou editoria) e compartilhar de um jeito significativo, didático e consistente “ ”
  10. 10. curadoria é processo de organizar informações relevantes (dentro de um terminado tema ou editoria) e compartilhar de um jeito significativo, didáticoe consistente “ ”
  11. 11. TEMPLOS DE CURADORIA
  12. 12. ADAPTE
  13. 13. OMNI-PRESENÇA
  14. 14. PLANEJE MOVIMENTOS
  15. 15. MENOS É
 MAIS
  16. 16. SEJA RÁPIDO E OBJETIVO
  17. 17. NÃO ESCONDA O OURO
  18. 18. ENTREGUE O OURO
  19. 19. DIDÁTICO SEM OFENDER
 is the new sexy sem ser vulgar
  20. 20. o que estão falando o que você quer falar ACREDITE EM VENN
  21. 21. Timing
  22. 22. TENHA PACIÊNCIA
  23. 23. APRENDA, NÃO SE PRENDA
  24. 24. Obrigada! twitter/@jacquelinee 
 facebook/jacquelinee snap: jacquelinelaf jacqueline.lafloufa@gmail.com
 
 lafloufa.com
  25. 25. amazon.com.br/dp/B00UUN23V6 bit.ly/ebook-midias-sociais-jornalistas
  26. 26. Referências • Curator’s code: http://www.buzzfeed.com/ mariabustillos/rise-of-the-net-jockey-why-we-need- curators#.in6rR9MgN

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