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Social media for readers advisory

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Readers’ Advisory on social media - find out how other libraries are using social media for reader's advisory work. Suzanne Micallef, Kathryn Breward, Kelly Wilson and Amy Heap talk about how they use social media for RA, in their libraries.

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Social media for readers advisory

  1. 1. USING SOCIAL MEDIA FOR READERS’ ADVISORY
  2. 2. TWITTER.COM/PARRALIBRARY DOB: September 2009 Followers: 1587 Tweets: 2094 Likes: 92 & many re-tweets
  3. 3. HOW IT WORKS • Core group of interested and motivated staff – not just the responsibility of one staff member • We use all types of social media tools & try to connect them with Twitter eg. Blog, YouTube, & retweet what’s interesting & fun in the world of libraries, reading and the local community • Following – anything to do with reading & books eg libraries, authors, publishers, etc
  4. 4. HOW IT WORKS • Interactive – direct and prompt response with customers, encourage staff to follow and interact (@authors/publishers) • Scheduling – we use Hoot suite to schedule tweets when needed • We have a healthy working relationships with Council’s Communication and ICT teams
  5. 5. WHAT WE TWEET ABOUT • Awards/Prizes - long/shortlists & winners • New arrivals at the library • Staff picks or Librarians Choice • Popular loans at the library • Blog posts • Photos of staff with books, library book displays, staff having fun with reads, promotional # eg shelfie day, videos of how to download ebooks, what’s new etc • Literature themed programs for any genres and subjects, for any ages • Reading challenges or puzzles • Book reviews • Urgent Library updates (non RA), eg. Power outages
  6. 6. Clarence Regional Library – Instagram  The Why?  The How?
  7. 7. annreads vintagebook.love catebutler storybookstyle mybookbath xenatine Inspiration….
  8. 8.  Why?  To highlight different collections
  9. 9.  Why?  To highlight different library services
  10. 10.  To highlight events linked to collections Why?
  11. 11.  To highlight great books in our collections… Why?
  12. 12.  To have some fun  Why?
  13. 13. The How? • 1 post a day or every couple of days • Generally first thing in the morning • Always use same set of core #hashtags #clarenceregionallibrary #nswpubliclibraries #books #bookstagram #bookworm #booklovers #bibliophile #bookchat #bookaddict #booknerd #bookgeek #bookshelf #freebooks #goodreads #greatreads #instabook #library #librarylife #literature #likeforlike #librariesmatter #lovetoread #lovemylibrary #lovebooks #read #reading #readinglife #readinglist #readingnook #reader #myclarencevalley #Clarencevalleyculture
  14. 14. The How?  Try and use a theme over at least 3 days  Stage props for background  Fairy lights  textured/coloured cloths  colour of books  Subject  Collections  Authors  Genres  Staff picks  Mix this up with some book faces or people based posts
  15. 15. 26 March 2018 Facebook for Readers Advisory
  16. 16. Table of contents  Communication Strategy  Collaboration  Recommended Reads  Library Blog  Staff Favourites  Vote for Your Favourite Book  Stories of Impact 17
  17. 17. 18 A connected and safe community that respects people and nature, enjoying active lives in a strong local economy.
  18. 18. 19 Sutherland Shire Libraries aims to build a literate, informed and connected community
  19. 19. • Educate • Inform/Update/News • Engage • Brand Awareness 20 Communication Objectives
  20. 20. Tone of Voice • Approachable • Knowledgeable • Interesting • Respectful • Quirky 21
  21. 21. • Reading and Literacy • Events • Resources • Stories of Impact 22 Content Pillars
  22. 22. 23 • Images • Videos • Articles • Blogs • Animated Images
  23. 23. Collaboration with Animal Shelter 24
  24. 24. Recommended Reads 25
  25. 25. 26 Library Blog
  26. 26. Criminally Good Reads 27
  27. 27. 28 Staff Favourites
  28. 28. Vote for Your Favourite Book 29
  29. 29. Stories of Impact 30
  30. 30. Thank you Kelly Wilson Team Leader, Community Engagement Sutherland Shire Libraries Email: kwilson@ssc.nsw.gov.au
  31. 31. Pinterest
  32. 32. Goodreads
  33. 33. YouTube/videos
  34. 34. Read Watch Play
  35. 35. Questions?

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