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El Dorado : is your digital collection an undiscovered treasure? Ross Balharrie


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Presentation given at Reference @ the Metcalfe 17 May 2011

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El Dorado : is your digital collection an undiscovered treasure? Ross Balharrie

  1. 1. El Dorado: is your digital collection an undiscovered treasure? How to place an X on the Website!!! (Reference at the Metcalfe May 2010) P&D-3152-10/2009
  2. 2. Plane detection before radar….
  3. 4. Maximising the use of eContent resources <ul><li>How to maximise access and usage of databases via: </li></ul><ul><li>website design </li></ul><ul><li>discovery tools </li></ul><ul><li>simplifying remote authentication </li></ul><ul><li>Marketing </li></ul><ul><li>Training </li></ul><ul><li>Smartphones (iPhones, Blackberries and Android etc) </li></ul><ul><li>Digital Branch: moving from an online brochure to an online services platform </li></ul>
  4. 5. State-wide Licensed databases <ul><li>ANZ Reference Center </li></ul><ul><li>Master File Premier </li></ul><ul><li>Academic search Elite </li></ul><ul><li>Consumer Health Complete </li></ul><ul><li>Green File </li></ul><ul><li>Literary Reference Center </li></ul><ul><li>NoveList Plus </li></ul><ul><li>Points of View Reference Center </li></ul><ul><li>Science Reference Center </li></ul><ul><li>Standards Australia Online Public Library Service </li></ul>= <ul><li>Sample of content: </li></ul><ul><li>9656 Cumulative Journals titles </li></ul><ul><li>102,112 Subject Essays </li></ul><ul><li>825 embedded eBooks </li></ul><ul><li>23 Encyclopaedias (Digital) </li></ul><ul><li>512,000 images </li></ul><ul><li>1359 videos </li></ul><ul><li>240 animations </li></ul><ul><li>262,790 Biographies </li></ul><ul><li>675,000 Book Reviews </li></ul><ul><li>340,000 Plot Summaries </li></ul><ul><li>8000+ Australian Standards </li></ul>Approximate market value of state-wide database suite for a: Small library service $20,000+ Medium library $30,000+ Large library $40,000+ State-wide License equates to approximately $3000 per library service
  5. 6. Public Library Database Collections, in addition to state-wide databases
  6. 7. State-wide Database Usage:
  7. 8. Common design elements of high usage sites <ul><li>Dedicated library sites </li></ul><ul><li>Intuitive Navigation and layout </li></ul><ul><li>Simple explanatory definitions and descriptions </li></ul><ul><li>Discovery tools and Widgets </li></ul>
  8. 9. Benefits of a Dedicated Library Website <ul><li>Distinctive branding </li></ul><ul><li>No competition for website real estate (easier to promote activities) </li></ul><ul><li>Avoid confusion in layout </li></ul><ul><li>Greater control to evolve site to client needs </li></ul><ul><li>Web 2.0 integration </li></ul>
  9. 10. Dedicated Library Website (mini-site) My Library Confusing search box
  10. 11. Dedicated Library Website (mini-site) Dynamic Content: news Dynamic Content Rotating graphics click through to catalogue record
  11. 12. Liverpool Dedicated site
  12. 13. Common factors in high usage sites: Dedicated Library Website (mini-site) All high database usage library services have a prominent link to eContent on the home page!
  13. 14. Diversity of terminology
  14. 15. Drop down menu
  15. 16. Wollongong Use of Tag Cloud News to Promote training new digital content Prominent Link to Online Resources Confusing website search box in library zone?
  16. 17. The Importance of intuitive navigation Drop Down Menu
  17. 18. Navigation: place links to eContent resources throughout your site in relevant areas. Intuitive Navigation throughout the site
  18. 19. Common Features of High Usage Sites: Subject directory to databases
  19. 20. Database subject description
  20. 21. Branding icons: City Sydney Library Coffs Harbour Library
  21. 22. Widget and featured database Search Widget Featured Database of the month Simple overview of econtent
  22. 23. EBSCOHost Cross Search Widget: free to use!!!
  23. 24. Discover Layers:
  24. 25. Authentication for remote users? <ul><li>How easy is it for your clients to access multiple databases from home? </li></ul><ul><li>EZproxy authentication and access software, simplifies remote access by providing a single log-in experience </li></ul><ul><li>EZproxy will facilitate incorporation of your libraries E-Resources into Trove (Open Boarders Project) </li></ul>
  25. 26. The Smartphone and the Library: are you ready? <ul><li>43% of Australians own a Smartphone (2010 Nielsen) </li></ul><ul><li>42% of Americans own a Smartphone (2009 Pew) </li></ul><ul><li>40% of US adults use a Smartphone to access the internet </li></ul><ul><li>Google’s engineers work on mobile implementation first before versions are optimized for desktops. </li></ul><ul><li>Google CEO Eric Schmidt…”we understand the new rule is mobile first in everything”! </li></ul>In late 2010 smartphone sales surpassed pc sales for the First time (International Data Corporation)
  26. 27. Mobile app for accessing the 9 State-wide licensed databases
  27. 28. Use a widget to embed a chat window into your EBSCOhost database interfaces
  28. 29. Marketing and Training <ul><li>Marketing and Promotion Seminars 2011 </li></ul><ul><li>Online Training video podcast under investigation </li></ul>
  29. 30. Thank you! <ul><ul><ul><ul><ul><li>Ross Balharrie </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Services and Delivery Coordinator </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>9273 1498 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul>