Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Adam Holland Branch Manager, Tuggerah Public Library, Wyong Shire
 
Cowboys fan base and profitability <ul><li>#1 in revenue ratings </li></ul><ul><li>All home games sold out for 22 years </...
Demographic Marketing <ul><li>Business executives </li></ul><ul><li>Construction workers </li></ul><ul><li>Women in their ...
Relevance and Desire
2008 Programs <ul><li>Autism </li></ul><ul><li>Vegetable Gardening  </li></ul><ul><li>Solar Electricity </li></ul><ul><li>...
Apples and Oranges?
2008 Successes <ul><li>Regular event attendees – ‘Library Groupies’ </li></ul><ul><li>Circulation statistics significantly...
Effective targeted programming builds ongoing passion for libraries
Some questions <ul><li>Does targeting specific groups of the community in any way betray the inherent openness of a  publi...
Upcoming SlideShare
Loading in …5
×

Demographic Marketing

557 views

Published on

Presentation by Wyong Library at Library Innovations, SLNSW, 28 November 2008

  • Be the first to comment

  • Be the first to like this

Demographic Marketing

  1. 1. Adam Holland Branch Manager, Tuggerah Public Library, Wyong Shire
  2. 3. Cowboys fan base and profitability <ul><li>#1 in revenue ratings </li></ul><ul><li>All home games sold out for 22 years </li></ul><ul><li>Highest TV ratings for games </li></ul><ul><li>Team valued at $1.8 billion; $300 milllion profit in 2007 </li></ul><ul><li>#1 in merchandise sales </li></ul>
  3. 4. Demographic Marketing <ul><li>Business executives </li></ul><ul><li>Construction workers </li></ul><ul><li>Women in their 20s and 30s </li></ul><ul><li>People who are interested in sports cars </li></ul><ul><li>College students </li></ul>
  4. 5. Relevance and Desire
  5. 6. 2008 Programs <ul><li>Autism </li></ul><ul><li>Vegetable Gardening </li></ul><ul><li>Solar Electricity </li></ul><ul><li>Mystery Fiction </li></ul><ul><li>Inspiring Biographies </li></ul><ul><li>Mind, Body, Spirit </li></ul><ul><li>Gay, Lesbian, Bi-sexual and Transgender </li></ul>
  6. 7. Apples and Oranges?
  7. 8. 2008 Successes <ul><li>Regular event attendees – ‘Library Groupies’ </li></ul><ul><li>Circulation statistics significantly up </li></ul><ul><li>New memberships up </li></ul><ul><li>Key areas of the collection better utilised </li></ul><ul><li>Positive evaluation feedback </li></ul><ul><li>Intangibles of renewed interest and ‘being on peoples radar’ </li></ul>
  8. 9. Effective targeted programming builds ongoing passion for libraries
  9. 10. Some questions <ul><li>Does targeting specific groups of the community in any way betray the inherent openness of a public library? </li></ul><ul><li>What marketing and implementation tools are valuable and worthwhile to investigate from the for-profit business world? </li></ul>

×