Social Media and the ABC presented by Rod McGuinness

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ABC use of social media, presented by Rod McGuinness at Reference at the Metcalfe 8 May 2012

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Social Media and the ABC presented by Rod McGuinness

  1. 1. Social Media and the ABC #risg2012
  2. 2. Social Media and the ABC• Main focus:• But also... Vimeo, Storify, Flickr, Instagram, Tumblr, Stumbleupon, Soundcloud, Broadcastr, Pinterest... and more!
  3. 3. ABC Content and Social Media• Social Media Referrals to ABC Online
  4. 4. Social Media PolicyThe Four Standards• Do not mix the professional and the personal in ways likely to bring the ABC into disrepute• Do not undermine your effectiveness at work• Do not imply ABC endorsement of your personal views• Do not disclose confidential information obtained through work
  5. 5. twitter.com/search
  6. 6. ABC Emergency Broadcasting
  7. 7. Seeking UGC
  8. 8. Using Twitter for Stories•
  9. 9. Using Facebook for On Air
  10. 10. UsingFacebook toBuild &Engage
  11. 11. Rod McGuinnessSocial Media Producerp 82 1813e rod.mcguinness@abc.net.aut @rod3000m 0413 048 581

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