Who is today’s book consumer, where are they shopping and how successful are we at reaching them? This webinar is a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Moving beyond basic book sales data, the webinar provides insight into who today’s book buyer is, what they buy, where they buy books and what motivates their purchase.
Presented by Kelly Gallagher, Vice President, Bowker Publisher Services
Moderated by Tina Jordan, Vice President, AAP