Who is today’s book consumer and what drives their decisions to buy books? Using information from the 2008 US Book Consumer Demographics & Buying Behaviors Annual Report co-Published by Bowker PubTrack and Publishers Weekly, this presentation provides you an understanding of the book consumer as well as insight into the growing appetite for print on demand and e-Books.
Presenters:
Kelly Gallagher - Vice President - Publisher Services, Bowker
Jim Milliot – Senior Editor, Publishers Weekly
David Taylor –President, Lightning Source
4. Features
Consumer Data
◦ Genre Breakouts
◦ Demographic Profiles
◦ Channel Breakdowns
◦ Purchase Dynamics
◦ Book Binding and e-Book
Breakouts
Book Industry Production
Numbers
◦ Four Year Trends
◦ Categorized by Major
Categories
◦ Title Count and Year-Over-
Year % Changes
4
5. 2008 Annual Report - Key Findings –
◦ Jim Milliot – Publisher’s Weekly
Consumer Snapshot – Focus on Digital Behaviors
◦ Kelly Gallagher – Bowker
2008 Book Production – Focus on Print on Demand
◦ David Taylor – Lightning Source
Q & A / Wrap-up
5
12. E-Book Sales…
60%
Growth rate of E-Book
sales in Q1 2009
183%
Growth rate of E-Book
sales to buyers over 50
12
13. Online vs. Print Influencers…
19%
Those who say Internet ‘promotion’
prompted their purchase
12%
Those who say print ‘promotion’
prompted their purchase
13
14. Print vs. Digital Activities of Book
49%
Buyers…
% of buyers reading print
news at least weekly
51%
% of buyers aged 35 – 49
reading print news at least
weekly 14
15. Print vs. Digital Activities of Book
38%
Buyers…
% of buyers reading online
news at least weekly
41%
% of buyers aged 35 – 49
reading online news at
least weekly 15
16. Print vs. Digital Activities of Book
Buyers…
79%
% of buyers read a print book last month
13%
% of buyers listened to an audio book last month
12%
% of buyers reading an E-Book last month
6%
% of buyers reading an E-Book on a mobile
device last month
16
17. Leisure time…
15 ½
Hours spent per
week online
#1
Leisure Activity
17
18. Social Network Activities of Book
Buyers…
59%
% of buyers subscribe to a social network
44%
% of buyers who subscribe are Facebook users
10%
% of buyers are Twitter users
15%
% of buyers aged over 65 subscribe to either
Facebook, MySpace or Twitter
18
19. Social Network Activities of Book Buyers –
Male vs. Female…
58%
% of Facebook users are female
54%
% of Twitter users are female
60%
% of LinkedIn users are male
19
20. Online Leisure Activities of Book Buyers –
74%
% of book buyers randomly surf the web each week
78%
% of book buyers with HH income >$100,000 randomly
surf the web each week
55%
% of book buyers play online games at least once a month
44%
% of book buyers aged over 65 play online
games at least once a month
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21. Online Leisure Activities of Book Buyers –
85%
% of book buyers weekly send and receive e-mail
80%
% of book buyers aged 13 – 17 who weekly send and
receive email
90%
% of book buyers earning >$150,00 who weekly send and
receive email
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26. Taylor & Francis: Books Never Go Out of Print
POD allows T&F to economically keep valuable
backlist in print and recapture lost revenue
Titles with annual sales of approximately 100
re placed into POD
T&F enjoyed 5% POD revenue growth in the UK
and 282% respectively in the US (2007/2008)
POD represents 25% of Taylor & Francis’ overall
book revenue