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How to stimulate employees to cycle
to work: a quantitative fieldstudy
Anita van Essen1
, Reint Jan Renes1,2
, Jonas Moons...
Why this study?
Focus of the study?
But first… How are you doing?
Changing my travel behaviour…
Study setup and method
1264 participants (52%)
online questionnaires
Living within cycling distance?
11 km 45 min
6 km 20 min
7.5 km 30 min

Modal Split vs km
Choice travel mode versus cycling distance
First conclusion
10% of the car drivers is a potential cyclist based on
travel distance and time
90% of the employees livi...
Car drivers within cycling distance
comfort
speed
autonomy
freedom
Possible interventions…
autonomy
combine
reward
Back to my story
routeplan
subscribe
Try out
Car drivers outside
cycling distance?
facilitate
move
budget moment
My story: happy ending?
alternative habit
relapse
support
Take-home message…
cycling is not a substitute but a connector
Interventions should facilitate feelings of
autonomy and ‘w...
Last warning!
Train ticket 10% more expensive
during peak hours
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Presentatie van het HU-onderzoek naar de drijfveren van reisgedrag.

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Op 14 mei 2014 presenteerden Anita van Essen en Reint Jan Renes het grootschalige veldonderzoek dat het lectoraat crossmediale communicatie in het publieke domein uitvoerde naar de drijfveren van reisgedrag. Dit deden ze op de internationale conferentie 'Smart Sustainable Innovation: The Global Perpective'. Naast Anita en Reint Jan waren ook Baukje Stinesen en Jonas Moons bij het onderzoek betrokken. Meer informatie over het project? zie http://husite.nl/blogpublab/2014/05/14/grootschalig-mobiliteitsonderzoek-op-internationale-conferentie/.

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Presentatie van het HU-onderzoek naar de drijfveren van reisgedrag.

  1. 1. How to stimulate employees to cycle to work: a quantitative fieldstudy Anita van Essen1 , Reint Jan Renes1,2 , Jonas Moons1 , Baukje Stinesen1 1 University of Applied Sciences Utrecht 2 Wageningen University Sandra Valenbreder KSG Mobility & Accessibility (HU) Michael van Kouwen KSG Mobility & Accessibility (HU)
  2. 2. Why this study?
  3. 3. Focus of the study?
  4. 4. But first… How are you doing?
  5. 5. Changing my travel behaviour…
  6. 6. Study setup and method 1264 participants (52%) online questionnaires
  7. 7. Living within cycling distance? 11 km 45 min 6 km 20 min 7.5 km 30 min 
  8. 8. Modal Split vs km Choice travel mode versus cycling distance
  9. 9. First conclusion 10% of the car drivers is a potential cyclist based on travel distance and time 90% of the employees living within cycling distance is already cycling to work!
  10. 10. Car drivers within cycling distance comfort speed autonomy freedom
  11. 11. Possible interventions… autonomy combine reward
  12. 12. Back to my story routeplan subscribe Try out
  13. 13. Car drivers outside cycling distance? facilitate move budget moment
  14. 14. My story: happy ending? alternative habit relapse support
  15. 15. Take-home message… cycling is not a substitute but a connector Interventions should facilitate feelings of autonomy and ‘whenever, wherever’ Employers should create an environment where in sustainable alternatives are the default choice reward the desired behaviour!
  16. 16. Last warning! Train ticket 10% more expensive during peak hours

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