What are the top KPIs for building brand

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What are the top KPIs for building brand

  1. 1. What are the top KPIs for building brand awareness<br />Alex Ka Wai Ho<br />
  2. 2. KPI = Key performance Indicator <br />KPIs are commonly used by an organization to evaluate its success or the success of a particular activity it is engaged. <br />Choosing the right KPIs is reliant upon having a good understanding of what is important to the organization.<br />The assessments often lead to the identification of potential improvements.<br />What is KPIs?<br />
  3. 3. We know ability to measure success online is more accurate than measurements offline<br />The key to success is tracking, analyzing and responding to data<br />Begin by defining KPIs for the campaign<br />The campaign<br />
  4. 4. What is measureable?<br />As “Friends with Benefits” states, social media’s goals are to increase online visibility. <br />Create awareness about the product service and brand.<br />Think of actions that people will do that indicate they are aware of your brand <br />From those actions, determine what is measureable <br />
  5. 5. GOAL>ACTION> MEASUREMENT (KPI)<br />Development of KPIs can be visualized as a funnel<br />
  6. 6. Focus on visits on your website and how they found it<br />Are people aware of the site and are they visiting it?<br />How they got there?<br />Are they aware of the brand before they visited?<br />Web Stats to Measure<br />
  7. 7. Unique Visitor- Shows how many people are visiting your website<br />Direct Traffic- Shows how many people are coming to your site directly by directly typing the URL in the address bar. <br />Referral Traffic- Shows where visitors are coming from.<br />Keyword Traffic- Shows how people are finding your site. <br />Web stats that can help bring awareness for your product and brand<br />
  8. 8. With the KPIs, create a scoreboard<br />Fill the scoreboard monthly <br />Determine a baseline <br />Some questions to look at <br />1) Are the numbers the same from months to months ?<br />2) Where is the fluctuation ?<br />3) Does the fluctuation have any relation to your marketing activities ?<br />4) What should be repeated, modified or discarded for something new ? <br />KPI scorecard<br />
  9. 9. http://en.wikipedia.org/wiki/Performance_indicator<br />http://www.boxcarmarketing.com/blog/item/measuring-your-social-media-marketing-kpis-for-product-brand-awareness/<br />Reference<br />

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