Integration of Offline and Online Marketing

3,064 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,064
On SlideShare
0
From Embeds
0
Number of Embeds
1,112
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Integration of Offline and Online Marketing

  1. 1. The Integration of Offline and Online Marketing<br />By: Casey Bradley<br />
  2. 2. Business marketing is one of the easiest and fastest ways for organizations to communicate their ideas.<br />The business environment is constantly changing, needs to market their image must be applied innovatively and strategically for success.<br />Why is Marketing So Important Today?<br />
  3. 3. Enable business to be open 24 hours a day and 365 days a year.<br />Marketing techniques:<br />1. Applying company website on business card<br />2. Outdoor signboards<br />3. Press release<br />4. Promotional clothing<br />Offline Marketing<br />
  4. 4. Increases customer relationship through additional visual opportunities.<br />Marketing techniques:<br />1. Easy reading articles<br />2. Blogging<br />3. Online networking<br />4. Social sights, such as FaceBook<br />Online Marketing<br />
  5. 5. How to Compete in a Changing Environment?<br />
  6. 6. Offline and online marketing techniques are each valuable in their own way, however if they are coordinated, effectiveness of each can maximize impact.<br />Many people still want to touch and see products first hand, but also be able to research them on their own time.<br />Successful multichannel marketing require integration to fully assess and target their audiences.<br />Why is an Integrated Approach so Important?<br />
  7. 7. Slice began as an urban street youth organization, worried that undersized content could not meet prospects for a web page.<br />Slice wasn’t meeting their quarterly expectations.<br />Slice attempted to attract media coverage, however efforts failed to maintain new members.<br /> (Spinder, 2001)<br />Case Study: Slice on Thin Ice<br />
  8. 8. Slice posted their best material online -primarily pieces that were to be performed at future events.<br />Slice cross-promoted through publicizing important dates, email flyers linked to website homepage, and they prominently established their website on Journals. <br />Case Study: Slice Takes off<br />
  9. 9. “ Promoted online, the Journal’s distribution and sales doubled in two seasons. Soon, Slice performances were packed, since their supporters could always find out when and where they were” (Spinder, 2001)<br />Case Study: Slice Success <br />
  10. 10. As we have seen, diversity, exposure and techniques are integral to an organizations success and creditability.<br />Integration of offline and online marketing is critical to maximize success of a business. Offline and online marketing is interwoven onto one cohesive experience, each touch point with a companies brand is an opportunity to understand their business <br />Conclusion<br />

×