How does Tim O’Reilly think marketing in publishing should change?

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How does Tim O’Reilly think marketing in publishing should change?

  1. 1. How does Tim O’Reilly think marketing in publishing should change? Week 5 Helen Pei-Ju Liao
  2. 2. How will e-books change publishing? <ul><li>Format – hardback, paperback, audio book e-book represent different forms of same work </li></ul><ul><li>New format – deeper changes in how authors develop content and readers consume it </li></ul><ul><li>Ex. Wikipedia </li></ul>
  3. 3. Does the definition of &quot;publisher&quot; need to expand? <ul><li>Publisher thinks too narrowly about what kind of business they are in </li></ul><ul><li>Publisher thinks people that are web or mobile native are not considered as publisher </li></ul><ul><li>Curation, aggregation these jobs still need to be done </li></ul>
  4. 4. How can publishers adapt to digital? What mindsets should they adopt? <ul><li>How can we make our content better online? </li></ul><ul><li>How can we make it better through mobile? </li></ul><ul><li>“ Better” will de defined by making something smaller </li></ul><ul><li>ex. Google </li></ul>
  5. 5. Conclusion <ul><li>Books give people information, entertainment and education </li></ul><ul><li>If publisher focus on how those three elements can be performed better online and through mobile, innovation and business models will follow. </li></ul>

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