Guerrilla Marketing: 7 Sentence Plan

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Stephanie Lai
presented on January 21, 2011

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Guerrilla Marketing: 7 Sentence Plan

  1. 1. PUB 355<br />Stephanie Lai<br />301124808<br />Guerrilla Marketing’s7-Sentence Marketing Plan<br />
  2. 2. What is Guerrilla Marketing?<br />Jay Levinson<br />“A body of unconventional ways of pursuing conventional goals”<br />Teaches you how to succeed in your prospects and goals<br />Art that aims to get people to change their minds<br />No profit = not Guerrilla Marketing<br />Invest in: time, energy, imagination and information<br />
  3. 3. 1. Explain the purpose of your marketing<br />What physical act do you want people to take?<br />What is the most desired action you wish your prospects to take?<br />Should be explained simply, but with detail<br />
  4. 4. 2. Spell out how you achieve that purpose by describing the benefits you provide to clients<br />Emphasizes heavily on what the company identifies as its competitive advantage<br />Your competitive advantage – advantages that your competitors don’t offer<br />Pick out benefits you have that are different  selling points that help you stand out from other companies<br />
  5. 5. 3. Specify your target market<br />Consider: who are the people most likely to buy/consume your product/service?<br />Who is your audience?<br />Can list primary and secondary audiences (most companies target more than one audience)<br />Define audiences by niches<br />
  6. 6. 4. Describe the niche in that market<br />What do you want to be known for?<br />Clearly define niche market(s)<br />Easier to meet needs of smaller markets rather than the needs of EVERYONE<br />
  7. 7. 5. Outline the marketing weapons you plan to/will use<br />What tactics will you use to reach your targets/aims?<br />Over100 marketing weapons to choose from in order to help launch marketing attack<br />Crucial to choose most appropriate weapons for the particular things that your company offers<br />
  8. 8. 6. Focus on the identity of your business<br />Important for companies to have personalities<br />An image isn’t enough<br />Identities build trust and connections between your company and your niche audiences<br />
  9. 9. 7. Establish your marketing budget<br />How much money are you planning to invest into your marketing?<br />Many of the Guerrilla Marketing weapons are free<br />Major investments that do not require money<br />Time<br />Effort<br />Commitment<br />Spend a generous amount on business presentation<br />
  10. 10. Thank you for listening!<br />

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