Alex Miranda | PR Underground | June 2012

Who Am I?
• SEO Since 1998
• Editor-in-Chief at PR Underground
• SEO Manager at Marknet Group Inc
• Asst Organizer of Hudson Valley Wordpress Meetup Group
• Executive Chef
• Live in East Windham, NY
Twitter: @mralexmiranda
Facebook: http://www.facebook.com/prunderground
Google+: http://gotoplus.me/prunderground
Email: amiranda@prunderground.com

Topics
• Why are you blogging?
• WordPress settings
• Plugins
• Google Authorship Program
• Optimizing your blog
• Sharing your blog with your target market
When you see this….. It’s a Hot Tip

Why Are You Blogging?
• Selling Product/Service – Establish company as a solution
• Community – All about relationships. They must trust your voice and
connect with you
• Advertising – All about traffic and bounce rates
• SEO – using the perfect search terms, all of the above

WordPress Settings

Permalinks
• Do not use strange characters
• Change the default setting to a custom setting
• Use hyphens - to separate words.
• No spaces is bad
Example:
www.example.com/my-targeted-keyword - Good
www.example.com/mytargetedkeyword - Bad

Ping Me
• What is a ping? A ping automatically notifies social bookmarking
sites, search engines, RSS Feeds and blog directories every time you
update your blog.
• Ping-O-Matic alone goes to 20 services. There are over 250
available.
• Add Ping Optimizer Plugin.

Plugins

Plugins
• All In One SEO Pack – Add title tags, description and more
• Google XML Sitemaps – Builds your xml sitemap
• Google Analytics - All about stats
• Feedburner Feedsmith – Adds your post to Google Feedburner
• Disqus – Comment plugin
• WordPress Ping Optimzer - Save your blog from getting tagged as
ping spammer
• Email Tool Integration- MailChimp, Aweber, etc.
• Redirection- Manage all your 301 redirects and monitor 404 errors

Plugins
Onlywire
• Manage your social & professional networks
• Automatically submit your post to 50+ sites at the click of a button
• Automatically adds tags from your post
• Instantly fills out captcha for you.

Plugins
SEO Rank Reporter
• Track your Google rankings every 3 days and see reports of your
progress in a graph
• View a historical graph of your rankings
• Email notifications when any one of your rankings changes
• See how many visits come to your website from selected keywords

Google Authorship Program

Google Authorship Program
Implement Google authorship markup
• Must have a Google+ account
• Claim your content*. Provides huge search engine ranking benefits
• Profile picture lends instant credibility
• Help readers discover your other content on the web.
• Go to: https://plus.google.com/authorship

Google Authorship Program
Busted!!

Google Authorship Program
How Do I Know If I have It?
• Go to: http://www.google.com/webmasters/tools/richsnippets

Google Authorship Program
How Do I Add it to Wordpress?
• Use the Rel=Author code
<a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>

Google Authorship Program
How Do I Add it to Wordpress?
• Go to users and under bio add the REL=author code.

Optimizing Your Blog
“While Google is constantly updating the way we rank, WordPress has
forever changed the speed at which we rank” – Alex Miranda

Content
• Write for people not for search engines
• Naturally add keywords into your post
• The point of each sentence is to get them to read the next sentence
• Call to action at the end

The Title/Headline
• Make sure your title is engaging. It is the first impression to
your reader, on search engines, social media, & RSS Feed
• 80% of people read headline copy ONLY
• List posts are always good – use the number 5, 7 and 9
• Use word like Why, What, How, Fastest, Tips and Secrets
• Think of words users are typing to find you
• Use search terms you wish to rank on in the title
• Use trending words in the title

How do I Create The Perfect Title?
Step 1.
• Select for which search terms you want to rank for on Google. This
is the term your target market will use to find your
services/products. For example, “WordPress SEO”.

How do I find The Perfect Title?
Step 2.
• Research search terms I can rank on with “WordPress SEO”.
• Go to www.google.com/trends – here you want to see what is
trending and incorporate trending topics into your blog post title.
For example, I found out Google and Wordpress were trending.
Therefore, I want to try to use “WordPress SEO” and “Google” in my
blog title.
• Went to Google Keyword Research Tools and entered “WordPress
SEO” and “Google” . Here I saw which search terms are being used
by searchers and receive the most traffic.

Add The Keyword
Step 3.
• You are going to use the search terms in your blog post title,
summary, body and tags.
• Make sure the title is eye-catching.
• Link it to an existing related article on your site.

Add Tags
Step 4.
• Tags help users find your content.
• Social Bookmarking sites and RSS feeds use tags to identify content
specific information.
• Make sure you use tags that are related to your article.
• No Follow your tags.

Title Tags/Description
Step 5.
• Remember people will read the meta description snippet. It must
get their attention.

Categories
• Use categories that are relevant to your blog post
• Use categories that are good keywords.

Robot.txt
• If you write a post and add it to two different categories or create
multiple tags, you are creating duplicate content. Use This: (You can
also use a plugin called Meta Robots)

This Is What Happens!!
• 6 pages on Google search results

The DR OZ Show
• Client wanted to rank on Google News for the term “Hypnosis for
Weight Loss” at the same time the DR Oz Show started.

The DR OZ Show
• Mission accomplished. Client received calls from as far away as
Canada before show was even over.

Share, Share, Share

Social Bookmark Sites
Bookmarking Sites: Create as many accounts as possible.

Tweet
• Use targeted #hashtags on twitter.
Example:

This Is What Happens!!

Share, Share, Share
• Share on Facebook
• Ask people to like it
• Share on Linkedin Groups
• Build your list. Email out each post
• Allow contributors to participate in your post. Use Blog
Stampede
• Create a YouTube video with the same title

The Secret SEO Weapon
Social Media Press Release
• Use it to compliment your blog post. Create a release of your post.
• Generates Inbound Links to your blog
• Have your story appear on Google News within 5 minutes
• Google loves fresh content
• Target hard to find keywords
• Share, Share, Share

Let’s Talk
Feel free to email me if:
• If you want free bonus SEO material
• The entire presentation
• SEO recommendations for your blog
Attendees, receive a 25% discount on a social media press
release when you email and follow me.
Email: amiranda@prunderground.com
Twitter: @mralexmiranda
Facebook: https://www.facebook.com/MrAlexMiranda
Google+: http://gotoplus.me/prunderground
Web: http://www.prunderground.com