Alex Miranda | PR Underground
| June 2012

Who Am I? • SEO
Since 1998 • Editor-in-Chief at PR Underground • SEO Manager at Marknet Group Inc • Asst Organizer of Hudson Valley Wordpress Meetup Group • Executive Chef • Live in East Windham, NY Twitter: @mralexmiranda Facebook: http://www.facebook.com/prunderground Google+: http://gotoplus.me/prunderground Email: amiranda@prunderground.com

Topics • Why are you
blogging? • WordPress settings • Plugins • Google Authorship Program • Optimizing your blog • Sharing your blog with your target market When you see this….. It’s a Hot Tip

Why Are You Blogging? •
Selling Product/Service – Establish company as a solution • Community – All about relationships. They must trust your voice and connect with you • Advertising – All about traffic and bounce rates • SEO – using the perfect search terms, all of the above

WordPress Settings

Permalinks • Do not use
strange characters • Change the default setting to a custom setting • Use hyphens - to separate words. • No spaces is bad Example: www.example.com/my-targeted-keyword - Good www.example.com/mytargetedkeyword - Bad

Ping Me • What is
a ping? A ping automatically notifies social bookmarking sites, search engines, RSS Feeds and blog directories every time you update your blog. • Ping-O-Matic alone goes to 20 services. There are over 250 available. • Add Ping Optimizer Plugin.

Plugins

Plugins • All In One
SEO Pack – Add title tags, description and more • Google XML Sitemaps – Builds your xml sitemap • Google Analytics - All about stats • Feedburner Feedsmith – Adds your post to Google Feedburner • Disqus – Comment plugin • WordPress Ping Optimzer - Save your blog from getting tagged as ping spammer • Email Tool Integration- MailChimp, Aweber, etc. • Redirection- Manage all your 301 redirects and monitor 404 errors

Plugins Onlywire • Manage your
social & professional networks • Automatically submit your post to 50+ sites at the click of a button • Automatically adds tags from your post • Instantly fills out captcha for you.

Plugins SEO Rank Reporter •
Track your Google rankings every 3 days and see reports of your progress in a graph • View a historical graph of your rankings • Email notifications when any one of your rankings changes • See how many visits come to your website from selected keywords

Google Authorship Program

Google Authorship Program Implement Google
authorship markup • Must have a Google+ account • Claim your content*. Provides huge search engine ranking benefits • Profile picture lends instant credibility • Help readers discover your other content on the web. • Go to: https://plus.google.com/authorship

Google Authorship Program
Busted!!

Google Authorship Program How Do
I Know If I have It? • Go to: http://www.google.com/webmasters/tools/richsnippets

Google Authorship Program How Do
I Add it to Wordpress? • Use the Rel=Author code <a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>

Google Authorship Program How Do
I Add it to Wordpress? • Go to users and under bio add the REL=author code.

Optimizing Your Blog “While Google
is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda

Content • Write for people
not for search engines • Naturally add keywords into your post • The point of each sentence is to get them to read the next sentence • Call to action at the end

The Title/Headline • Make sure
your title is engaging. It is the first impression to your reader, on search engines, social media, & RSS Feed • 80% of people read headline copy ONLY • List posts are always good – use the number 5, 7 and 9 • Use word like Why, What, How, Fastest, Tips and Secrets • Think of words users are typing to find you • Use search terms you wish to rank on in the title • Use trending words in the title

How do I Create The
Perfect Title? Step 1. • Select for which search terms you want to rank for on Google. This is the term your target market will use to find your services/products. For example, “WordPress SEO”.

How do I find The
Perfect Title? Step 2. • Research search terms I can rank on with “WordPress SEO”. • Go to www.google.com/trends – here you want to see what is trending and incorporate trending topics into your blog post title. For example, I found out Google and Wordpress were trending. Therefore, I want to try to use “WordPress SEO” and “Google” in my blog title. • Went to Google Keyword Research Tools and entered “WordPress SEO” and “Google” . Here I saw which search terms are being used by searchers and receive the most traffic.

Add The Keyword Step 3.
• You are going to use the search terms in your blog post title, summary, body and tags. • Make sure the title is eye-catching. • Link it to an existing related article on your site.

Add Tags Step 4. •
Tags help users find your content. • Social Bookmarking sites and RSS feeds use tags to identify content specific information. • Make sure you use tags that are related to your article. • No Follow your tags.

Title Tags/Description Step 5. •
Remember people will read the meta description snippet. It must get their attention.

Categories • Use categories that
are relevant to your blog post • Use categories that are good keywords.

Robot.txt • If you write
a post and add it to two different categories or create multiple tags, you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)

This Is What Happens!! •
6 pages on Google search results

The DR OZ Show •
Client wanted to rank on Google News for the term “Hypnosis for Weight Loss” at the same time the DR Oz Show started.

The DR OZ Show •
Mission accomplished. Client received calls from as far away as Canada before show was even over.

Share, Share, Share

Social Bookmark Sites Bookmarking Sites:
Create as many accounts as possible.

Tweet • Use targeted #hashtags
on twitter. Example:

This Is What Happens!!

Share, Share, Share • Share
on Facebook • Ask people to like it • Share on Linkedin Groups • Build your list. Email out each post • Allow contributors to participate in your post. Use Blog Stampede • Create a YouTube video with the same title

The Secret SEO Weapon Social
Media Press Release • Use it to compliment your blog post. Create a release of your post. • Generates Inbound Links to your blog • Have your story appear on Google News within 5 minutes • Google loves fresh content • Target hard to find keywords • Share, Share, Share

Let’s Talk Feel free to
email me if: • If you want free bonus SEO material • The entire presentation • SEO recommendations for your blog Attendees, receive a 25% discount on a social media press release when you email and follow me. Email: amiranda@prunderground.com Twitter: @mralexmiranda Facebook: https://www.facebook.com/MrAlexMiranda Google+: http://gotoplus.me/prunderground Web: http://www.prunderground.com