Digital Day 2011 - Sabine - BBDO/Proximity

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Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.

SABINE TOENNISSEN
Trends and new challenges that marketers and their agencies are facing.


The presentation can be seen:
http://www.youtube.com/watch?v=K1ySiDvZdkg

Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se

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Digital Day 2011 - Sabine - BBDO/Proximity

  1. 1. +287 Offices In 79 countries 16,000 people worldwide The world’s third largest agency networkThe largest agency network within Omnicom
  2. 2. BBDO in Europe 193 offices in 44 countries About 7700 employeesBBDO Europe, Middle East & Africa
  3. 3. Network philosophy Flat Talent over Geography Customized and scalable
  4. 4. Office services Each office can provideSocial Media /Advertising / Design / Digital (advertising, e-commerce) Mobile / Sales Promotion / CRM / Events / Production Multiple offices offer Publishing / Data management
  5. 5. Competency on demand via Centres of Excellence scalable solutions for each office and client -open source philosophy provides one source quality BBDO agency METRICSBtoB ROI CRM/DATA DISTRIBUTION SHOPPER DIGITAL LAB MKT
  6. 6. Partners1920 1954 1960 1966 1983 1987 1989 1991 1995 1997 2000 2001 2003 2004 2005 2006 2007 2008
  7. 7. What does innovation in marketing mean to you?
  8. 8. How will technology shape your marketing going forward?
  9. 9. The discipline of InciteWork leads to strategic focus... Brand building is not distinct from behaviour changing. Awareness and action must be one.Incite Work, is a process that binds offices, clients and agency via the pursuit of causing action by addressing behaviour.
  10. 10. …leads toBig Ideas that... ...travel anywhere ... cause action ... create subscribers
  11. 11. Where do you look for leadership?
  12. 12. “…digital is the context for all of our marketing.” “ BBDO is about creating the worlds most compelling content.”.
  13. 13. 1930 - 50’s Delivering compelling content. Jack Benny! Your Hit Parade! Armstrong Circle Theater! US Steel Hour! Burns & Allen! DuPont Show of the Month! GE Theater!

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