Your company has 3 years to redefine its place in this new world

1. #bbdoconnect

2. +

3. Your company has 3 years to redefine its place in this new world.

4. The Facebook-only problem.

5. Turning data into profit: the golden rules for every forward-thinking CMO.

6. Your company has 3 years to redefine its place in this new world.

7. • 8 Trends to be reckoned with.
• Where do you personally stand when it comes to change
• And how about your company?
• The way people decide today.
• The digital-physical blur.
• Marketing revolution needed to catch up with technology?

8. 8 trends to be reckoned with

9. Intelligently on

10. My analytics

11. Value me
€

12. Right to anonymity

13. Niche networks

14. Creator culture

15. Age of serendipity

16. Enhancing the real

17. Where do you personally stand when it comes to change?

21. The Rise Of The Mobile-Born

23. pollev.com/bbdo

24. 1

25. Netflix

27. 2

30. 3

31. Showrooming

33. 4

34. Omnichannel

36. 5

37. Anticipatory computing

39. And how does your average advertiser deal with change?

40. The gap

41. • Seek pleasure - Avoid pain
• Seek hope - Avoid fear
• Seek social acceptance - Avoid rejection

42. B = MAT

43. A > M

45. 79% of smartphone owners check their device within
15 minutes of waking up every morning.

46. Fully one-third of Americans say
they would rather give up sex than lose their cell phones.

47. A 2011 university study suggested people
check their phones 34 times per day.
However, industry insiders believe the number is closer to
an astounding 150 daily sessions.

48. Face it, we’re hooked.

51. The barriers of business organizations

52. “The bigger a business becomes, the more complicated decision-making gets,
and the easier it is to lose connection to customers and consumers.”

57. Netflix now has more paying subscribers in the United States than HBO

59. How will your company use the next three years
to redefine its place in this new world?

60. The way people decide today

63. Perfect Information

77. 80% of store shoppers check prices online.
[A third of them do so while on a phone inside a store]
Best Buy, own research

78. 64% of customers use both in-store and online channels
when shopping at John Lewis. 20% use in-store only, 16% online only.
John Lewis

79. What does that mean for brands?

81. Awareness Perceived Quality Mental Associations Loyalty
Brand Equity

85. The influence of ‘relative forces’
(such as branding, loyalty and positioning)
that used to drive predictions of the experienced quality of things
is, for numerous products and services, rapidly declining.

86. The digital-physical blur

88. People do what they do.
[and if that thwarts your marketing plan, it’s your loss]

89. Physical blurring into digital

91. Philip Lange / Shutterstock.com

94. Behavioral targeting in the real world.

95. Wi-Fi Triangulation Radio Beacons Led Lights Magnetism Maps Sensor Tracking

99. Digital blurring into physical

100. The presence of physical stores gives confidence.

101. Immediate gratification

104. Anticipatory computing

105. Marketing revolution needed to catch up with technology?

106. As a marketer, do you recognize that the times are changing?

107. And have you adjusted your marketing strategy
accordingly?

108. Awareness Perceived Quality Mental Associations Loyalty
Brand Equity

109. P O
M

110. P O
M

111. O is taking over

112. How do you align your marketing strategy with
the way consumers make decisions?

113. O M

114. It takes a network to serve a network.

116. Communicating through others

120. “If the rate of change on the outside
exceeds the rate of change on the inside, the end is near."

121. “Innovation is marketing, only harder,
because you start with a blank piece of paper.”

122. Aka.ms/marketingimmersion
14
May

123. The Facebook-only problem.
23
May

124. Turning data into profit: the golden rules for every forward-thinking CMO.
19
Sep

125. Thank you!

126. Location by Ricardo Moreira from The Noun Project
Gold by Eli Ratner from The Noun Project
Cloud Download by P.J. Onori from The Noun Project
Bomb by Edward Boatman from The Noun Project
People by irene hoffman from The Noun Project
Smartphone by George Agpoon from The Noun Project
Texting by Luis Prado from The Noun Project
Texting by Luis Prado from The Noun Project
Texting by Luis Prado from The Noun Project
Barricade by Dan Hetteix from The Noun Project
Head In The Sand by Luis Prado from The Noun Project
Fast by irene hoffman from The Noun Project
Robot by Ricardo Moreira from The Noun ProjectiPhone by Luis Prado from The Noun Project
Pointer by Laurent Patain from The Noun Project Question by Jessica Lock from The Noun Project
TNT by Jon Testa from The Noun Project Flashlight by Sika Danh from The Noun Project

127. Signal by Simple Icons from The Noun Project
Compass by William Hollowell from The Noun Project
Arduino by uizin from The Noun Project
Credit Card by Hugo Medeiros from The Noun Project
Question by Jessica Lock from The Noun Project
Women's Network by Marisa Conway from The Noun Project
Beehive by Molly Bramlet from The Noun Project
Sketchbook by Edward Boatman from The Noun Project
Augmented Reality by Evangeline La from The Noun Project