Social Networking For Success Osa

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Quick info on how to use social networking

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Social Networking For Success Osa

  1. 1. Presenting: Social Networking for Success! Presented by: Dan Kirsch Owner of Protingent Staffing
  2. 2. What we will cover today <ul><li>Why Social Networking? </li></ul><ul><li>Platforms available </li></ul><ul><li>Integration </li></ul><ul><li>Time vs. Return </li></ul>**** PLEASE ASK QUESTIONS AT ANY TIME DURING THE TALK ****
  3. 3. About your host <ul><li>Owner of Protingent Staffing www.protingent.com 503-726-3403 </li></ul><ul><li>Specialize in Temporary Engineers </li></ul><ul><li>OSA Board Member </li></ul><ul><li>EMA Board Member </li></ul><ul><li>Past IEEE Program Chair – MTT/ED Groups </li></ul>
  4. 4. Why Social Networking? <ul><li>facebook alone has 400 Million+ users </li></ul><ul><li>LinkedIn – 60 Million+ 50% in U.S. </li></ul><ul><li>Twitter – 65 Million + growing very fast </li></ul><ul><li>Your prospective candidates/clients use them </li></ul><ul><li>Plan for the future </li></ul><ul><li>Your competition is doing it! </li></ul>
  5. 5. What sites to use? <ul><li>Go to http://mashable.com/ and do some reading </li></ul><ul><li>There are plenty to choose from, but I use Twitter, facebook, LinkedIn and ping.fm. </li></ul><ul><li>My picks because: </li></ul><ul><li>LinkedIn – Wide network (7,588 direct connections) </li></ul><ul><li>Facebook – Local and better known network (1,500+friends) </li></ul><ul><li>Twitter – quick information gathering and relay (know what a hash tag is?? # </li></ul><ul><li>Ping.fm – ping all my networks at once – cell phone </li></ul>
  6. 6. Others available Here are some that are out there: Too many to list them all! Myspace Ning ( Software Association of Oregon uses this ) GTalk Status AIM Status Tumblr FriendFeed Plurk Plaxo Bebo Friendster Flickr Vox you are Yammer
  7. 7. Build your networks! <ul><li>You are compensated in direct relation to the value you provide to your network ….remember this! </li></ul><ul><li>If your prospective candidate/client doesn’t see value in connecting with you, they won’t. So let them know...i.e. “I specialize in helping xyz professionals with their careers.” </li></ul><ul><li>Be the expert for your niche – this will make showing “value” much easier </li></ul><ul><li>Leverage your largest network to build the others…i.e. use your LinkedIn network to build facebook…many won’t accept, but if you show value, it’s not a waste of time. </li></ul><ul><li>Use the sites! 80 of Twitter users have less than 12 tweets! Be the exception! </li></ul>
  8. 8. Integration <ul><li>Make sure to set up profiles on at least 3 sites – helps build your networks faster </li></ul><ul><li>Don’t duplicate your efforts! i.e. don’t post jobs to each site individually. </li></ul><ul><li>Twitter, ping.fm (others too) can touch most major sites, so you can hit all your networks at once. </li></ul><ul><li>Look at each of your sites and find the twitter (other) linking method </li></ul>
  9. 9. Time vs. Return <ul><li>This is the tough part – don’t become a social media addict….seriously… </li></ul><ul><li>- symptoms include checking updates before you brush your teeth in the morning. </li></ul><ul><li>You need to schedule your social time into your day </li></ul><ul><li>You can use sites like www.tweetdeck.com and others to provide a simple viewing platform. </li></ul>
  10. 10. Tweetdeck
  11. 11. Additional Items <ul><li>Watch your posts! Keep them professional, some people don’t get your jokes  </li></ul><ul><li>Plug into networks for information, i.e. mashable, keep up with the market! </li></ul><ul><li>Each site is constantly adding upgraded features to help make your life even easier – i.e. adding presentations to LinkedIn or a link to your blog. </li></ul>
  12. 12. LinkedIn Apps
  13. 14. Thank you! <ul><li>Social networking/recruiting is a long term and strategic marketing tool </li></ul><ul><li>Consistency is key, don’t be the 80% that set up profiles and don’t engage! </li></ul><ul><li>**Ideas for additional social network training?? Let me know what you want to learn about .** </li></ul><ul><li>Dan Kirsch </li></ul><ul><li>[email_address] </li></ul><ul><li>503-929-1897 - mobile </li></ul>

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