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The Big Election Ask

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Case presentation for The Big Election Ask at Prix Europa 2013

Published in: News & Politics
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The Big Election Ask

  1. 1. CHALLENGE & CONTEXT
  2. 2. OCTOBER 14TH, 2012 MUNICIPAL ELECTIONS BELGIUM
  3. 3. VRT WANTED TO INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW
  4. 4. CONCEPT & MEDIA
  5. 5. THE BIG ELECTION ASK
  6. 6. VOTERS SUBMIT SUGGESTIONS FOR THEIR MUNICIPALITY
  7. 7. VOTERS VOTE ON SUBMITTED SUGGESTIONS
  8. 8. 10 MOST POPULAR SUGGESTIONS GET RESPONSE FROM PARTY LEADER
  9. 9. FOLLOWED BY THE PARTY MAKING 3 SUGGESTIONS
  10. 10. SUGGESTIONS WERE COVERED ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES
  11. 11. VRT CLOSED THE GAP BETWEEN VOTERS AND POLITICIANS AND LET VOTERS SET THE AGENDA
  12. 12. RESULTS & CONCLUSION
  13. 13. 252 172 UNIQUE VISITORS, VISITED THE PLATFORM 897 924 TIMES
  14. 14. 44 136 CIVILIANS PARTICIPATED
  15. 15. 1521 LOCAL POLITICIANS PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND 3245 POLITICAL PROMISES
  16. 16. 80% LOCAL POLITICIANS TOOK PART IN THE DIALOGUE WITH VOTERS
  17. 17. VRT NEWS SERVICES REACHED 65.5% OF THE FLEMISH POPULATION
  18. 18. ON AVERAGE, EACH BROADCAST HAD A 19,8% MARKET SHARE
  19. 19. ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED
  20. 20. VRT INVOLVED VOTERS AND LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW
  21. 21. VRT HAS STARTED FOLLOWING UP ON POLITICAL PROMISES
  22. 22. LOTS OF PROMISES WERE HELD
  23. 23. AND IN OSTEND, A SOLUTION IS STILL ON THE HORIZON

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