South Side ExampleTwitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t
HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.
Example…Invite a person to participate….Vegas Example
Tracking #’s, coupon codes
Search and Social Media Overview for Association of Pool and Spa Professionals
LEVERAGING THE WEB withSOCIAL MEDIA, SEARCH AND ONLINE MARKETING
AGENDA 1. Why Should You Care 2. Online Marketing: -Four Important Steps 3. Google Search & Advertising 3. AssignmentsSlides Available at www.Proofseo.com/apsp
We love being connected…in fact weare addicted to it!
The Last 60 Seconds• 694,445 searches on Google• 695,000 Facebook updates• 370,00 minutes of calls on Skype• 98,000 tweets• 12,000 new ads on Craigslist• 1,500 new blog posts• 600 new YouTube videos• 320 new Twitter accounts• 100 new LinkedIn accounts• 60 new blogs were created• 168 million emails sent
The Social Media FrameworkAny successful social media presence hasthree elements1:1. Homebase – Your own website2. Embassies – Facebook, Twitter3. Outposts – Google Alerts, HootSuite1Michael Hyatt’s Social Media Framework
What Do People Care About?• Why do people care about as it relates to the services you provide?• What are they hoping to get (coupons, info, ideas, etc.)?• What do they want in exchange for a slice of their attention?
Use Images, Videos, and InfographicsPeople love to share these.
What You Can Learn• How someone found your site• What keywords result in the highest sales conversions• Which pieces of your content are the least and most popular• The Demographics of Users• How many people you influence• Compare your Facebook/twitter presence virus your competitors• Which of your “tweets” are the most popular
What the heck is SEO?Search Engine Optimization[surch] [en-juhn] [op-tuh-muh-zey-shuhn]:The process of improving the visibility of awebsite or a web page in a search engines"natural," or un-paid search results.IN PLAIN ENGLISH: GETTING YOURWEBSITE FOUND ON GOOGLE
Why Should I Care?• Every Day – One Billion Google Searches• 85% of Searchers Click Organic Results• Organic search is the #1 lead conversion tactic outranking email marketing and paid search.
What Keywords Are Searchers Typing Into Google to Find You?