Search and Social Media Overview for Association of Pool and Spa Professionals

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How can you leverage social media, Google search, and local search for your business?

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  • No wonder we can never keep up with our inboxes!
  • South Side ExampleTwitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t
  • HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.  
  • Example…Invite a person to participate….Vegas Example
  • Tracking #’s, coupon codes
  • Search and Social Media Overview for Association of Pool and Spa Professionals

    1. 1. LEVERAGING THE WEB withSOCIAL MEDIA, SEARCH AND ONLINE MARKETING
    2. 2. AGENDA 1. Why Should You Care 2. Online Marketing: -Four Important Steps 3. Google Search & Advertising 3. AssignmentsSlides Available at www.Proofseo.com/apsp
    3. 3. We love being connected…in fact weare addicted to it!
    4. 4. The Last 60 Seconds• 694,445 searches on Google• 695,000 Facebook updates• 370,00 minutes of calls on Skype• 98,000 tweets• 12,000 new ads on Craigslist• 1,500 new blog posts• 600 new YouTube videos• 320 new Twitter accounts• 100 new LinkedIn accounts• 60 new blogs were created• 168 million emails sent
    5. 5. People Are Talking About You
    6. 6. The Social Media FrameworkAny successful social media presence hasthree elements1:1. Homebase – Your own website2. Embassies – Facebook, Twitter3. Outposts – Google Alerts, HootSuite1Michael Hyatt’s Social Media Framework
    7. 7. STEP #1
    8. 8. Google Suggest
    9. 9. Google Adwords Tool
    10. 10. Google Trends
    11. 11. Twitter Advanced Search
    12. 12. Hoot Suite
    13. 13. #2 CreateQuality, Engaging Content
    14. 14. What Do People Care About?• Why do people care about as it relates to the services you provide?• What are they hoping to get (coupons, info, ideas, etc.)?• What do they want in exchange for a slice of their attention?
    15. 15. Use Images, Videos, and InfographicsPeople love to share these.
    16. 16. A Great Tool to Provide Value & Awareness
    17. 17. Pinterest – An Easy Social Media Tool
    18. 18. # 3 Engage People
    19. 19. HOW DO YOU ENGAGE PEOPLE ONLINE? Created by Michael Port, author of “The Think Big Manifesto”
    20. 20. Google Places
    21. 21. RESPOND BACK TO COMMENTS. A SIMPLE THANKYOU OR NOTE GOES A LONG WAY
    22. 22. YOU DON’T HAVE TO DO EVERYTHING
    23. 23. Measure#4 Measure THIS IS THE HARD PART!!
    24. 24. What You Can Learn• How someone found your site• What keywords result in the highest sales conversions• Which pieces of your content are the least and most popular• The Demographics of Users• How many people you influence• Compare your Facebook/twitter presence virus your competitors• Which of your “tweets” are the most popular
    25. 25. PHONE TRACKING
    26. 26. What the heck is SEO?Search Engine Optimization[surch] [en-juhn] [op-tuh-muh-zey-shuhn]:The process of improving the visibility of awebsite or a web page in a search engines"natural," or un-paid search results.IN PLAIN ENGLISH: GETTING YOURWEBSITE FOUND ON GOOGLE
    27. 27. Why Should I Care?• Every Day – One Billion Google Searches• 85% of Searchers Click Organic Results• Organic search is the #1 lead conversion tactic outranking email marketing and paid search.
    28. 28. What Keywords Are Searchers Typing Into Google to Find You?
    29. 29. Geographic Targeting
    30. 30. Conversions
    31. 31. Local SEO
    32. 32. Content:Titles & MetaDescriptions
    33. 33. Something to Think AboutHOW MUCH IS IT WORTH TO RANK ONGOOGLE?
    34. 34. #3 Assignments
    35. 35. Update Your Google Places Page
    36. 36. Optimize Your Google Maps & + Places Page
    37. 37. 1. Make Sure You Are Listed in Angie’s List2. Respond to Reviews
    38. 38. Google Analytics
    39. 39. Questions? Stacie@proofseo.com @Proof_SEO Facebook.com/ProofSEOSlides Available at www.Proofseo.com/apsp

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