Google Business listing



       By Pronto Marketing
                             1
Google Business listing
- Anatomy
- Example of good/bad listing
- Things you should know




                             ...
Google Business listing Anatomy: Basic information




Add/Edit phone and fax numbers

                              Local...
Google Business listing Anatomy: Basic Information + Event Update




 Google’s randomly picked most recent updates from;
...
Google Business listing Anatomy : Additional Details




                                                      Custom link...
Google Business listing Anatomy : Additional Details




                                                      Custom link...
Google Business listing Anatomy: Photos & Videos

 Photos & Videos

 Submit photos and VDOs




 Photos
 You can upload yo...
Google Business listing Anatomy : Coupons

 Coupons

 Create coupons




Execute marketing campaigns and let the coupons b...
Google Business listing Anatomy : Reviews


  What people are saying about

  Reviews from 3rd party services




        ...
Google Business listing Anatomy : Reviews

 Reviews                                                                 Write ...
Google Business listing Anatomy: Citations

  More about this place

  Citations from 3rd party services




             ...
Google Business listing Anatomy: User Created Content


 User Content

 User created content on Google Maps or other map s...
Google Business listing Anatomy: User Created Content


  User Content

  User created content on Google Maps or other map...
Google Business listing
- Anatomy
- Examples of
  good/bad listings
- Things You should know




                         ...
Google loves reviews




   Good listing        √
                       15
Good listing   √
               16
Missing elements !!
   - Web URL
   - Company logo
   - Company email address
   - Business additional details




   List...
Google Business listing
- Anatomy
- Examples of
  good/bad listings
- Things You should know




                         ...
Things you should know: Duplicate Listing

What is duplicate listing?




                                            Matc...
Things you should know: Duplicate Listing

    Duplicate listing???




- Two listings, same address, same phone and same ...
Things you should know: Multiple Listings

   Multiple locations, Multiple listings??




- You can create multiple listin...
Things You Should Know..

                Google Business listing                 Recommend   Yes   No   Not
             ...
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Google business listing

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Google business listing

  1. 1. Google Business listing By Pronto Marketing 1
  2. 2. Google Business listing - Anatomy - Example of good/bad listing - Things you should know 2
  3. 3. Google Business listing Anatomy: Basic information Add/Edit phone and fax numbers Local phone number of San Ramon, CA Local phone number of San Ramon, CA 3
  4. 4. Google Business listing Anatomy: Basic Information + Event Update Google’s randomly picked most recent updates from; - New coupon message on Google listing - Public events update on web home page or Google Calendar - Public events update from third party services such as EventBrite - Other sources 4
  5. 5. Google Business listing Anatomy : Additional Details Custom link points to another website Note: Custom link and Area served are the latest features on Google business listing - The more info you provide (On boarding document and Pronto Managed Listing Survey) the better. 5
  6. 6. Google Business listing Anatomy : Additional Details Custom link points to eBay store page - The more info you provide (On boarding document and Pronto Managed Listing Survey) the better. 6
  7. 7. Google Business listing Anatomy: Photos & Videos Photos & Videos Submit photos and VDOs Photos You can upload your photos (small JPEG file size would do) to Pronto Managed Listing Survey, then we’ll post them on business listing for you. Videos Upload your Videos to YouTube and send us the links, we’ll add them to the listing for you. People like images and VDOs, the more you have them the better for SEO and conversion. 7
  8. 8. Google Business listing Anatomy : Coupons Coupons Create coupons Execute marketing campaigns and let the coupons bring you some leads. Tell us your offers and Pronto will create coupons for you. 8
  9. 9. Google Business listing Anatomy : Reviews What people are saying about Reviews from 3rd party services Yell Niche industry sites, etc. infoUSA InsiderPages Google listing - Descriptions - Reviews - Citations Yahoo Local Yelp Citysearch Freeindex Local directories are the best citation sources. Registering your site to local directories helps improving online presence and local SEO results. http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries 9
  10. 10. Google Business listing Anatomy : Reviews Reviews Write a review Reviews submitted directly to Google Maps Encourage your clients to give you positive reviews could be a great habit. Though a reviewer must have Google account. 10
  11. 11. Google Business listing Anatomy: Citations More about this place Citations from 3rd party services Yell Niche industry sites, etc. See this figure on page 7 infoUSA InsiderPages Google listing - Descriptions - Reviews - Citations Yahoo Local Yelp Citysearch Freeindex Local directories are the best citation sources. Registering your site to local directories helps improving online presence and local SEO results. http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries 11
  12. 12. Google Business listing Anatomy: User Created Content User Content User created content on Google Maps or other map services Geo tagged image from Flickr, Panoramio Drury Lane Gallery London You can create your own maps (user created maps) in Google My Maps or other third party services to strengthen your online presence. 12
  13. 13. Google Business listing Anatomy: User Created Content User Content User created content on Google Maps or other map services Geo tagged image from Flickr, Picasa Drury Lane Gallery London Geo tag image using Flickr, Picasa You can use any tools to geo tag images but the crucial part is uploading photos to photo sharing websites. Flickr.com is recommended. 13
  14. 14. Google Business listing - Anatomy - Examples of good/bad listings - Things You should know 14
  15. 15. Google loves reviews Good listing √ 15
  16. 16. Good listing √ 16
  17. 17. Missing elements !! - Web URL - Company logo - Company email address - Business additional details Listing is not verified ! Bad listing X17
  18. 18. Google Business listing - Anatomy - Examples of good/bad listings - Things You should know 18
  19. 19. Things you should know: Duplicate Listing What is duplicate listing? Match Match 19
  20. 20. Things you should know: Duplicate Listing Duplicate listing??? - Two listings, same address, same phone and same website = Duplicate listing - Do not be tricky, you’ll only confuse your clients and devalue your business listing 20
  21. 21. Things you should know: Multiple Listings Multiple locations, Multiple listings?? - You can create multiple listings only when your business physically exists in many locations. - You can not create business listings for every city you service. Fortunately, Google lunched Service Area & Location Setting feature in Google business listing. So, service areas can be specified, either through a distance from a location point, or through a list of locations 21
  22. 22. Things You Should Know.. Google Business listing Recommend Yes No Not recommend Physical address √ P.O. Box address (USPS) √ Postal mail address * √ Local phone/Fax √ Toll free Phone/Fax √ Logo in PDF format √ Large size, High quality logo file √ Address + Phones sync with website √ Submit 2 addresses √ Create 2 listings that have same physical address but √ different URL* Note: - You can avoid P.O Box address by using postal mail service from a private company that will give you an address that looks like physical address. - One business listing can be created per one unique physical address only. - Custom link (see page 5) is the solution to promote another related business Websites or social media pages such as FaceBook, Twitter, LinkedIn 22

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