Enhance your apps, add print by Emily Ketchen

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Enhance your apps, add print - presented by Emily Ketchen Vice Chair, Mopria Alliance Vice President, HP WW Integrated Marketing, LaserJet & Enterprise Solutions on February 24, 2014 at the 2014 Mobile World Congress in Barcelona.

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Enhance your apps, add print by Emily Ketchen

  1. 1. Enhance your apps add print Emily Ketchen Vice Chair, Mopria Alliance Vice President, HP WW Integrated Marketing, LaserJet & Enterprise Solutions February 24, 2014 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  2. 2. Is print still relevant in a digital world? International New York Times 2 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  3. 3. Key Market & Customer Trends Unprecedented growth in smartphone & tablets in use for business applications driving need for PC-like (print) capabilities Explosion in digital content driving need to print Complicated set of mobile print solutions in market today driving need for simplicity 3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  4. 4. People want to print from their mobile device • 50% of smartphone users to 75% tablet users want to print from their devices in the future • Over 50% of smartphone users and over 35% of tablet users do not know how to print from their device • Only slightly more than 25% of smart phone users and 50% of tablet users say they are able to print within their company IDC: Mobile Device Users/Non-Users: Print, Scan, Document Management, March 2013 4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  5. 5. The brain prefers paper Why paper will still be part of the equation as processes turn digital Reading on paper still has its advantages “People still prefer paper – especially when they need to concentrate for a long time.” “screens impair comprehension precisely because they distort people’s sense of place in a text.” “People consistently report that when they really want to focus on a text, they read it on paper.” November 2013, ScientificAmerican.com 5 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  6. 6. Which activities may include hardcopy documents? Top activities performed on mobile devices in general business • E-mail • Scheduling and calendars • Reviewing documents or content • Editing documents or content • Search and retrieval of content • Capture images of documents • Collaboration • Capture of pictures • Capture information on e-forms • Capturing of digital signatures • Print from mobile devices • Approval of workflows November 2013, InfoTrends Mobile Solutions & Services: Strategies Driving Market Adoption and Transformation 6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  7. 7. What do people want to print in business? 7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  8. 8. Historical barriers to mobile printing In 2011, 50% of mobile device users said they don’t print because they don’t have a printer that connects to their device. Additional reasons: • Device doesn’t support printing • I only view on a mobile device • I don’t understand the process • Takes too much time to print • The process is too slow • Pages are not formatted to print Why did these barriers exist? • Scattered technologies – too many choices – no standards • Proprietary 1-to-1 solutions • High memory requirements for handset providers and app developers • IT security concerns and policies limiting personal mobile devices on the company network Why Aren't Users Printing From their Mobile Device? – InfoTrends, 2011 8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  9. 9. The barriers are coming down All major OSs have embedded print Mopria Alliance enhancing the print experience • Driving selected standards to connect and print to “all” printer brands • Simple user experience • Adding functionality from scanning to enterprise security 9 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  10. 10. “If a window of opportunity appears, don’t pull down the shade.” Tom Peters © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  11. 11. Time is now for innovators to establish the future! Add print • To use printers as on-ramps and off-ramps for content • To further digitize business processes for greater productivity • To differentiate your applications www.mopria.org 11 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  12. 12. Thank you © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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