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POP & In-Store Sampling Ideas for Retail / Liquor - Spirits Industries
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POP & In-Store Sampling Ideas for Retail / Liquor - Spirits Industries

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Liquor / Spirits Industry
• Who: All major liquor/spirits companies, including regional brands
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• Where: Sampling Programs • POP Displays • Sporting & Public Events
• Why: Introduction of brand or new products • Part of a cohesive marketing message illustrated with the table cover display
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• NOTE: The wine industry most often selects a “reuse” digitally imprinted product for its image quality and durability & high-end brand appeal. Liquor/Spirits primarily use disposable products for sampling purposes.
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• TIP: Food manufactures are strong prospects for table covers for the same uses in large wholesale chain stores & grocery store settings.

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