GoToWebinar Attendee Interface Promotional Appetizers… Start Your Table to Profits How to Sell Uniforms to the Restaurant ...
Promotional Appetizers… Start Your Table to Profits How to Sell Uniforms to the Restaurant Industry
Domestic Manufacturing & Import Capabilities
 
Professional Restaurant Uniforms
Why the Restaurant Industry? <ul><li>2009 Restaurant Industry Overview </li></ul><ul><li>Sales:  $566 Billion </li></ul><u...
Traditional Wearables  Vs. Uniforms <ul><li>Wearables </li></ul><ul><li>Event Driven </li></ul><ul><li>Promotional Quality...
<ul><li>Stocking Sources </li></ul><ul><ul><li>Items you can find from suppliers like Aprons Etc. to fulfill your customiz...
Why Sell Restaurant Uniforms? <ul><li>Prospects may be among your current customers or present a new market opportunity  <...
Challenges To Selling Restaurant Uniforms <ul><li>Clients may have established buying preferences </li></ul><ul><li>Keepin...
<ul><li>Restaurants </li></ul><ul><ul><li>Fast Food, casual dining </li></ul></ul><ul><ul><li>Fine Dining </li></ul></ul><...
Your Competition <ul><li>Restaurant Supply House </li></ul><ul><li>Rental Companies </li></ul><ul><li>Other Promotional Di...
<ul><li>A greater ability to change uniforms or colors exists when a location is just opening. </li></ul><ul><li>Make sure...
Culinary Job Descriptions <ul><li>Chefs </li></ul><ul><ul><li>Executive Chef </li></ul></ul><ul><ul><li>Sous Chef (Sub Che...
 
 
<ul><li>Much of the chef’s uniform has developed out of necessity.  The jacket, for example, is double-breasted so it can ...
Suggested Products  Chef Positions   Chef Coats- 32 Style Choices <ul><li>Everyday </li></ul><ul><ul><li>65/35 poly cotton...
Chef Coats
 
 
 
 
<ul><li>Tradition indicates that the number of pleats on the headdress indicates the experience of the chef. Of course, th...
Chef Hats
Other Foodservice Opportunities   <ul><li>52 percent  of adults said they are likely to make a restaurant choice based on ...
Suggested Products  Back of House   Coats/Shirts <ul><li>Coats </li></ul><ul><ul><li>65/35 poly cotton twill </li></ul></u...
Suggested Products  Front of House   Aprons – 31 Styles <ul><li>Fabric </li></ul><ul><ul><li>7.5 oz. 65/35 poly cotton twi...
<ul><li>One of the first references to an apron was in the Bible in  a passage in which Adam and Eve sewed together fig le...
<ul><li>Shirt- top left side of the shirt </li></ul><ul><li>Use suitable colors </li></ul><ul><li>Avoid putting logo on se...
OK, we’re not talking about drinking mass quantities of alcohol here.  Today is actually a day to celebrate the apron.  Co...
Why Call Aprons ETC.? <ul><li>Designed especially for the Restaurant Industry with High Quality construction features </li...
 
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Uniform & Work Apparel Opportunities in the Restaurant Service Industry

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The restaurant industry with its 945,000+ locations represents one of our nation\'s largest employers. These locations purchase uniforms for their employees. Join Pam Pennington, National Accounts Manager for Aprons Etc. for a Free Webinar detailing sales tips and industry specific information necessary to successfully enter this lucrative repeat-business market.
--Why sell uniforms?
--Identify prospects
--Help with speaking the "language" of your restaurant clients
--Explore your competition
--Suggested products
--Useful sales tips
--Eligible for CAS/MAS Accreditation

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  • Uniform & Work Apparel Opportunities in the Restaurant Service Industry

    1. 1. GoToWebinar Attendee Interface Promotional Appetizers… Start Your Table to Profits How to Sell Uniforms to the Restaurant Industry Have a product question right now or during the webinar? Call our office 800-467-1996 Ask for Webinar Coordinator GoToWebinar Phone# 800-263-6317 Web. ID# 625-158-987
    2. 2. Promotional Appetizers… Start Your Table to Profits How to Sell Uniforms to the Restaurant Industry
    3. 3. Domestic Manufacturing & Import Capabilities
    4. 5. Professional Restaurant Uniforms
    5. 6. Why the Restaurant Industry? <ul><li>2009 Restaurant Industry Overview </li></ul><ul><li>Sales: $566 Billion </li></ul><ul><ul><li>Nearly 50% of the American food dollar is spent in foodservice </li></ul></ul><ul><li>Locations: 945,000 </li></ul><ul><ul><li>More than 7 out of 10 eating-and-drinking places are single-unit (independent) operators </li></ul></ul><ul><li>Employees: 13 million </li></ul><ul><ul><li>This industry is the largest employer besides government </li></ul></ul><ul><ul><li>Expected to add 2 million jobs over the next decade </li></ul></ul>
    6. 7. Traditional Wearables Vs. Uniforms <ul><li>Wearables </li></ul><ul><li>Event Driven </li></ul><ul><li>Promotional Quality </li></ul><ul><li>Short term usage </li></ul><ul><li>Personalized </li></ul><ul><li>Mostly Tops </li></ul><ul><li>Lower emphasis on function </li></ul><ul><li>1 garment per participant </li></ul><ul><li>Uniforms </li></ul><ul><li>Repeat Business </li></ul><ul><li>Higher Quality </li></ul><ul><li>Long term/daily use </li></ul><ul><li>Personalized </li></ul><ul><li>Tops, bottoms, coverings & accessories </li></ul><ul><li>Strong emphasis on function, suitability </li></ul><ul><li>Up to 1 garment per work day </li></ul>
    7. 8. <ul><li>Stocking Sources </li></ul><ul><ul><li>Items you can find from suppliers like Aprons Etc. to fulfill your customized plan for your client’s uniform program </li></ul></ul><ul><li>Customized Programs </li></ul><ul><ul><li>Custom Manufactured </li></ul></ul><ul><ul><li>Inventory program </li></ul></ul><ul><ul><li>Custom Designed </li></ul></ul>Types of Uniform Programs
    8. 9. Why Sell Restaurant Uniforms? <ul><li>Prospects may be among your current customers or present a new market opportunity </li></ul><ul><li>You’re probably THEIR customer! </li></ul><ul><li>Repeat business </li></ul><ul><li>Wide variety of items to sell </li></ul>
    9. 10. Challenges To Selling Restaurant Uniforms <ul><li>Clients may have established buying preferences </li></ul><ul><li>Keeping the styles fresh, choices appropriate for the job </li></ul><ul><li>Low quantity orders or possibly maintaining inventory </li></ul><ul><li>Sizing challenges </li></ul>
    10. 11. <ul><li>Restaurants </li></ul><ul><ul><li>Fast Food, casual dining </li></ul></ul><ul><ul><li>Fine Dining </li></ul></ul><ul><ul><li>Bars </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Cafeterias </li></ul></ul><ul><ul><li>Culinary/Tech Schools </li></ul></ul><ul><li>Healthcare </li></ul><ul><ul><li>Hospitals </li></ul></ul><ul><ul><li>Elder care facilities </li></ul></ul><ul><li>Managed Services </li></ul><ul><ul><li>Event Venues </li></ul></ul><ul><ul><li>Vending </li></ul></ul><ul><li>Retail </li></ul><ul><ul><li>Kitchen Supply stores </li></ul></ul><ul><ul><li>Novelty imprinted aprons </li></ul></ul><ul><li>Hospitality Venues </li></ul><ul><ul><li>Lodging </li></ul></ul>Foodservice Prospects
    11. 12. Your Competition <ul><li>Restaurant Supply House </li></ul><ul><li>Rental Companies </li></ul><ul><li>Other Promotional Distributors </li></ul><ul><li>Retail </li></ul>
    12. 13. <ul><li>A greater ability to change uniforms or colors exists when a location is just opening. </li></ul><ul><li>Make sure your client knows his staff represents the whole restaurant. </li></ul><ul><li>Build a partnership by making sure good service is part of the deal! Follow up on your accounts to make sure uniforms are performing as expected and to get re-orders. </li></ul><ul><li>Check out what chains are headquartered in your area. </li></ul><ul><li>Schedule your call before 11 or after 2 </li></ul>Sales Tips
    13. 14. Culinary Job Descriptions <ul><li>Chefs </li></ul><ul><ul><li>Executive Chef </li></ul></ul><ul><ul><li>Sous Chef (Sub Chef) </li></ul></ul><ul><ul><li>Chef </li></ul></ul><ul><ul><li>Asst. Chef </li></ul></ul><ul><ul><li>Pastry Chef </li></ul></ul><ul><ul><li>Prep Chef </li></ul></ul><ul><li>Cooks/Baker (BOH) </li></ul><ul><ul><li>Line Cook </li></ul></ul><ul><ul><li>Baker </li></ul></ul><ul><ul><li>Cake Finisher </li></ul></ul><ul><li>Front of House (FOH) </li></ul><ul><ul><li>Hostess </li></ul></ul><ul><ul><li>Wait Staff </li></ul></ul><ul><ul><li>Bus staff </li></ul></ul><ul><ul><li>Management </li></ul></ul>
    14. 17. <ul><li>Much of the chef’s uniform has developed out of necessity. The jacket, for example, is double-breasted so it can easily be reversed to hide stains that may accumulate throughout the day; the double layer of fabric is also designed to insulate their bodies against the intense heat of the stove or an accidental splattering of hot liquids. </li></ul><ul><li>Even the knotted cloth buttons were fashioned for a reason-cloth will withstand the frequent washings and abuse from contact with pots, pans and other heavy equipment. </li></ul>Fun Facts About Chef Coats
    15. 18. Suggested Products Chef Positions Chef Coats- 32 Style Choices <ul><li>Everyday </li></ul><ul><ul><li>65/35 poly cotton twill </li></ul></ul><ul><ul><li>Spun Polyester </li></ul></ul><ul><li>Executive: </li></ul><ul><ul><li>100% premium cotton </li></ul></ul><ul><ul><li>100% Egyptian cotton </li></ul></ul>Features Pants-12 Styles <ul><li>Reinforced bar tacking </li></ul><ul><li>Underarm vents </li></ul><ul><li>3 pc. backs </li></ul><ul><li>Buttons </li></ul><ul><ul><li>Knot </li></ul></ul><ul><ul><li>Hand-rolled </li></ul></ul><ul><ul><li>Plastic </li></ul></ul><ul><ul><li>SIZING: XS-6XL </li></ul></ul><ul><li>Executive: </li></ul><ul><ul><li>Yarn Dyed Fabrics </li></ul></ul><ul><li>Daily Use: </li></ul><ul><ul><li>65/35 poly cotton twill </li></ul></ul><ul><ul><li>100% premium cotton twill </li></ul></ul><ul><ul><li>100% premier spun polyester </li></ul></ul>Features <ul><li>Cargo </li></ul><ul><li>Baggy </li></ul><ul><li>Kitchen </li></ul><ul><li>Traditional </li></ul>Accessories Hats, Neckerchiefs
    16. 19. Chef Coats
    17. 24. <ul><li>Tradition indicates that the number of pleats on the headdress indicates the experience of the chef. Of course, this means the head chef, who is the one with the maximum experience gets to wear a hat with a hundred pleats. Supposedly, he could cook an egg 100 ways! Although a hundred pleats are not found on a head chef’s hat these days, these hats do contain the most number of pleats still. </li></ul><ul><li>The height of your hat usually corresponded with your rank, the taller indicated more experience or education. </li></ul>Fun Facts About Chef Hats
    18. 25. Chef Hats
    19. 26. Other Foodservice Opportunities <ul><li>52 percent of adults said they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. </li></ul><ul><li>Caps, visors </li></ul><ul><li>Shirts or t-shirts </li></ul><ul><li>Printing </li></ul>
    20. 27. Suggested Products Back of House Coats/Shirts <ul><li>Coats </li></ul><ul><ul><li>65/35 poly cotton twill </li></ul></ul><ul><ul><li>Spun Polyester </li></ul></ul><ul><li>Shirts: </li></ul><ul><ul><li>65/35 poly cotton poplin </li></ul></ul>Features Pants <ul><li>With or without pockets & buttons </li></ul><ul><li>Daily Use: </li></ul><ul><ul><li>65/35 poly cotton twill </li></ul></ul><ul><ul><li>100% premium cotton twill </li></ul></ul><ul><ul><li>100% premier spun polyester </li></ul></ul>Features <ul><li>Cargo </li></ul><ul><li>Baggy </li></ul><ul><li>Kitchen </li></ul><ul><li>Traditional </li></ul>Accessories Hats, Neckerchiefs, Aprons
    21. 28. Suggested Products Front of House Aprons – 31 Styles <ul><li>Fabric </li></ul><ul><ul><li>7.5 oz. 65/35 poly cotton twill </li></ul></ul><ul><ul><li>Color-fast washing </li></ul></ul>Styles <ul><li>Bib-Adjustable or loop over neck </li></ul><ul><li>Waist </li></ul><ul><li>Bistro </li></ul><ul><li>Disposable </li></ul><ul><li>Features: </li></ul><ul><ul><li>Extra long 39” ties </li></ul></ul><ul><ul><li>Reinforced bar tacking </li></ul></ul>
    22. 29. <ul><li>One of the first references to an apron was in the Bible in a passage in which Adam and Eve sewed together fig leaves to make aprons to cover themselves. </li></ul><ul><li>Occupations such as butchers, welders and bakers have always used aprons to protect both their clothing and bodies from their work. </li></ul><ul><li>It was not until the 1940s and 1950s that society started to see the stereotypes of the &quot;perfect mother&quot; who always wore an apron, no matter what. </li></ul>Fun Facts About Aprons
    23. 30. <ul><li>Shirt- top left side of the shirt </li></ul><ul><li>Use suitable colors </li></ul><ul><li>Avoid putting logo on server’s pocket </li></ul><ul><li>Keep the logo a reasonable size </li></ul><ul><li>If placed on a bistro or waist apron, keep it clean and understated </li></ul>Logo Placement Suggestions
    24. 31. OK, we’re not talking about drinking mass quantities of alcohol here. Today is actually a day to celebrate the apron. Companies in the food services industry can use imprinted aprons (your distributor partner can help you find a variety of shapes and sizes – even one for a wine bottle) to use in a promotion. ASI Successful Promotions – Sept. 09 issue
    25. 32. Why Call Aprons ETC.? <ul><li>Designed especially for the Restaurant Industry with High Quality construction features </li></ul><ul><li>Large selection of color options </li></ul><ul><li>Stocked for quick & convenient shipping out of Chicago </li></ul><ul><li>Low Minimums </li></ul><ul><li>Personalization options </li></ul><ul><li>Full line of restaurant garments and accessories </li></ul><ul><ul><li>Chef - coats, pants </li></ul></ul><ul><ul><li>Aprons - waist & bib styles </li></ul></ul><ul><ul><li>Accessories - hats, neckerchiefs </li></ul></ul><ul><ul><li>Kitchen - shirts, pants </li></ul></ul>

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