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Creating an Organization Chart for a Small Business 2.0 - a Case Study

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Creating an Organization Chart for a Small Business 2.0 - a Case Study

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This case study highlights the story of Albert Andoh, a child prodigy and owner of a successful tech startup. He has the opportunity to take his development company to the next level and investors are currently courting him to help make that possible. He works with a consultant who shows him how he can use an organizational chart not only as a supplement to his strategic growth plan, but also as a tool to prove scalability.

Learn Albert’s full story in the Amazon bestselling book, Behind the Façade: How to Structure Company Operations for Sustainable Success: https://www.amazon.com/Behind-Facade-Structure-Operations-Sustainable-ebook/dp/B07JK5YSXP/ref=sr_1_1?ie=UTF8&qid=1543761053&sr=8-1&keywords=behind+the+facade+how+to+structure.

This case study highlights the story of Albert Andoh, a child prodigy and owner of a successful tech startup. He has the opportunity to take his development company to the next level and investors are currently courting him to help make that possible. He works with a consultant who shows him how he can use an organizational chart not only as a supplement to his strategic growth plan, but also as a tool to prove scalability.

Learn Albert’s full story in the Amazon bestselling book, Behind the Façade: How to Structure Company Operations for Sustainable Success: https://www.amazon.com/Behind-Facade-Structure-Operations-Sustainable-ebook/dp/B07JK5YSXP/ref=sr_1_1?ie=UTF8&qid=1543761053&sr=8-1&keywords=behind+the+facade+how+to+structure.

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Creating an Organization Chart for a Small Business 2.0 - a Case Study

  1. 1. The Story of Albert Andoh ORGANIZATIONAL DESIGN for SMALL BUSINESSES 2.0
  2. 2. Meet Albert Andoh Albert is a: • Software developer • Participant in a tech incubator • Founder of 3-year-old company that provides middleware © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  3. 3. His tech company has grown fast… © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  4. 4. …and is expected to grow even faster once he speaks at the SXSW Conference. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  5. 5. He already has investors courting him... © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  6. 6. THIS IS EXCITING NEWS, RIGHT? © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  7. 7. WELL, YES…AND NO. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  8. 8. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com The investors are most concerned about Albert’s capability of running a company.
  9. 9. Although Albert and his company looks “big” on his website… © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  10. 10. He’s only 16-years-old! © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  11. 11. While the investors worry about putting the growth of a company into the hands of a teenager… © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  12. 12. …his parents worry about his education. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  13. 13. The investors asked for a 3-Year Strategic Growth Plan before they invest. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  14. 14. At the SXSW Conference, Albert’s mother meets a consultant. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  15. 15. Victoria is a project management consultant. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  16. 16. Albert’s parents explain their son’s dilemma. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  17. 17. Victoria warns of the fast growth predicament. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com CauseCause Cause
  18. 18. She warns Albert of being good at development, but not the business of development. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  19. 19. Time is of the essence. Albert has to present his Strategic Growth Plan in a month to the investors. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  20. 20. So, what can he do about this? © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  21. 21. Victoria suggests creating organizational charts to show growth projections © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  22. 22. Victoria explains that the solution for proof of both capacity and capability lies in building a business infrastructure © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  23. 23. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com KasennuTM There’s a specific methodology she’s learned for implementing business infrastructure.
  24. 24. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com KasennuTM Specifically, they need to create a Business Design BlueprintTM (BDB)
  25. 25. What is Organizational Design? The manner in which management achieves the right combination of differentiation and integration of the organization’s operations, in response to the level of uncertainty in its external environment.
  26. 26. What is an Organizational Chart? Visual representation of how a firm intends authority, responsibility, and information to flow within its formal organizational structure.
  27. 27. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com KasennuTM Similarly, a BDB…
  28. 28. Identifies what the management or reporting structure is KasennuTM Business Design BlueprintTM
  29. 29. So, they set out to create a BDB… © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  30. 30. First, they took info from an existing org chart OriginalillustrationbyMilenaVitorovic © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  31. 31. This would help them figure out how and where to assign previously determined tasks and roles. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  32. 32. Albert’s uncle gasped as he saw him create a “pyramid” structure © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  33. 33. Victoria explained the importance of projecting a lean, agile structure, especially as a small business. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  34. 34. Victoria also noticed that Albert placed himself as the CEO. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  35. 35. She asked Albert if he spoke the language of business. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  36. 36. She explained that Accounting is the language of business and that all CEOs must speak this language fluently. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  37. 37. This is often why so many emerging tech companies find themselves at the mercy of their investors. They have the skills of an entrepreneur (startup), but not necessarily of an executive (enterprise). © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  38. 38. Albert understood and admitted he only wanted to code...for now. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  39. 39. So, he made himself in charge of the developers and his uncle, who has years of large enterprise experience, as the CEO. This shows maturity on his part. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com CEO MANAGEMENT Director of Development
  40. 40. They created a 1-year and 3-year organizational chart that aligned with the Strategic Growth Plan © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  41. 41. A new, flat and line organizational structure emerged… Line organization Flat organization © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  42. 42. It also showed… Unity of Command Span of Control As Director of Development, Albert will only manage the activities of the testers, programmers and product owners. Anything more would be too much. Business Development Manager is only person that the Sales Reps report to. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  43. 43. Albert was now in a position to focus on what he’s really good at, knowing that: He has a plan to hire: the right people, in the right order, for the right position. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  44. 44. Albert was now in a position to focus on what he’s really good at, knowing that: His BDB aligns with his strategic growth plan © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  45. 45. Albert was now in a position to focus on what he’s really good at, knowing that: Opportunities for promotion are evident and customer support is not offshored © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  46. 46. Albert was now in a position to focus on what he’s really good at, knowing that: He could still be involved with his company and even attend college © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  47. 47. Now, Albert feels confident the investors will give the funding! © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  48. 48. The only thing missing are business processes. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  49. 49. Albert would need the investor’s funding for this work. © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  50. 50. But will the investors approve his Strategic Growth Plan and funding? © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  51. 51. Find out here © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  52. 52. Here’s a Recap of What Albert & Victoria Did… Drew all departments (see Job Task Analysis case study 2.0) as boxes across a page horizontally. Placed names of upper management roles above the departments. Placed names of other staff roles underneath the departments. Distinguished type of staff (i.e. contractor, employee, vendor). 1 2 3 4 © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com
  53. 53. Available in Digital & Hardcover Format on Did Albert’s Story Intrigue You? Read his full story & apply the concepts to your business… © Copyright 2019. Alicia Butler Pierre. BehindTheFacadeBook.com BUY BOOK
  54. 54. Illustration Credits • Group of people silhouette: Getty Images • Presentation: https://www.0grados.com/capacitacion-detonante/ • School graduation background: https://www.pptgrounds.com/educational/5983-school-graduation-backgrounds • Organizational chart icons: https://thenounproject.com/term/organizational-chart/ • Capacity vs. Capability diagram: https://www.businessprocessincubator.com/content/ability-capability-capacity- and-competence/ • Strategic alignment model: https://slidemodel.com/templates/strategic-alignment-powerpoint-slides/ Alicia Butler Pierre. BehindTheFacadeBook.com

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