How To Improve Your Google Local Search Rankings - Google Business Group Colombo

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If you have a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from increasing your rankings with Google local.

This presentation contains actionable tips that you can put in to practice right away, to improve your rankings in Google Local.

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How To Improve Your Google Local Search Rankings - Google Business Group Colombo

  1. 1. Improving Your Google Search RankingsBy Shamelle Perera BSc(Hons), MSc
  2. 2. Founder of BetterBloggingWays.com PromoteYouTubeVideos.comContributor for
  3. 3. What would you do when youare looking for something? Example
  4. 4. What would you do when youare looking for something? 1. Go to the yellow pages 2. Search Online 3. Smart phone application 4. Ask a friend
  5. 5. 73% ofall online activityis related tolocal content Source
  6. 6. Example – Local content
  7. 7. Local Search is anysearch made with the goal of finding something in a specific geographic area.capture a specific market
  8. 8. Local search engineoptimization (SEO) The practice of improving the quantity and quality of traffic from search queries with a geographic intent.
  9. 9. Local Search Ranking
  10. 10. Optimize Your Website For Local
  11. 11. Name - Address - Phone Number (NAP) Indicate to Google that the enclosed information is the actualMicro data name, address, and phone number for the business. <div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">Sunil’s Pizza</span> <span itemprop="address" itemscope<div> Sunil’s Pizza 123 Main St, itemtype="http://schema.org/PostalAddress">Colombo, NM 11111 Phone: 077- <span itemprop="streetAddress">123 Main555-1234 St</span>, <span<a itemprop="Locality">Albuquerque</span>, <span itemprop="Region">NM</span> <spanhref="http://pizza.example.lk">http:/ itemprop="postalCode">11111</span> </span>/pizza.example.lk</a> </div> Phone: <span itemprop="telephone">077-555- 1234</span>. <a href=" http://pizza.example.lk " itemprop="url"> http://pizza.example.lk </a>. </div>
  12. 12. Name - Address - Phone Number(NAP) Indicate to Google that the enclosed information is the actualMicro data name, address, and phone number for the business. Micro data can be generated http://www.microdatagenerator.com/local-business-schema/
  13. 13. Name - Address - Phone Number (NAP) - Best practicesContact Page Website footer site-wide
  14. 14. Link Building For LocalGet powerful, authoritative,local (if possible) links to your website Local Press, Sponsor local events, Local directories, Local groups/forums Check your competitors links using www.opensitexplorer.org
  15. 15. Optimize Your Google+ Local
  16. 16. Make Your Mark WithGoogle+ local listing
  17. 17. Make Your Mark With Google+ local listing• Submit your information• Verify your listing by phone or postcard• Wait for your listing to appear on Google..
  18. 18. Optimizing your Google+ locallistingListing FactorsName, physical address, phoneClaim and verifyProper Category associationsUse correct local area code
  19. 19. Optimizing your Google+ locallistingOther factors• Number of linking Citations and reviews• Quality inbound links to the website• Page rank/authority of your website
  20. 20. Verifycompleteness GetListed.org
  21. 21. Summary Ranking for local content is important!Take action NAP, Google+ Local
  22. 22. Thank youBetterBloggingWays.com@BetterBloggingWShamelle@gmail.com

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