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How To Use Micro Influencers To Spark Ecommerce Sales


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Influencer marketing is when businesses sell products and services by promoting them with those who have gained a definite trust (read influence) within his/her audience in a particular industry.
It is important to remember that universal influencers do not exist and you need to find those in your niche by research and analysis.
This post is meant to be a complete guide for those who struggle to work with influencers but don’t know how to start.

Published in: Marketing

How To Use Micro Influencers To Spark Ecommerce Sales

  1. 1. How To Use Micro-Influencers to Spark Ecommerce Sales
  2. 2. Content 1. Influencer Marketing Insights 2. Macro VS Micro Influencers 3. How To Find Influencers For Your Business 4. How To Work With Influencers 5. How To Measure Influencer Marketing Success
  3. 3. What Is Influencer Marketing? Influencer marketing is when businesses sell products and services by promoting them with those who have gained a definite trust within his/her audience in a particular industry.
  4. 4. It Is Growing! The number of brand-sponsored influencer posts on Instagram from 2016 to 2019.
  5. 5. Top Benefits Of Influencer Marketing Grow email list with leads Create authentic content Reach new audience Drive traffic to your website
  6. 6. Macro Vs Micro Influencers You can go big with Selena Gomez, David Beckham, Shakira, or you can go small with industry experts, bloggers, and niche-market personalities.
  7. 7. 30% of people say they would consider buying a product if it were endorsed by a celebrity
  8. 8. Who To Choose Consider your goals before choosing collaboration with Macro or Micro Influencer
  9. 9. You should choose Micro Influencers if you are looking for qualified leads and sales. VS Micro Influencers 1,000-999,999 followers Pros: low budget, active followers, high engagement, trust Cons: low to medium reach Macro Influencers 1 million followers Pros: high reach Cons: low engagement, high cost, passive followers
  10. 10. How To Find Influencers for Your Business
  11. 11. Buyer Persona Portrait You need to understand who are you reaching in order not to spend money on people followed by wrong followers.
  12. 12. Download a handy table which will help you when negotiating with an influencer.
  13. 13. Once you have an idea of your buyer persona, it will be much easier to find influencers.
  14. 14. Search With Instagram Be ready to spend a month on your research, but you will know that this person is a true influencer and can help you.
  15. 15. Follow Hashtags Of your competitors and define who they pay for.
  16. 16. Scroll down and check on posts and engagement under them. Tap on their profile and click on email to contact.
  17. 17. Do You Need More Qualified Leads from Instagram for Your Shop? Promote your business on Instagram by spending only 2 hours a month. SEE HOW AUTOPILOT WORKS
  18. 18. How To Work With Influencers
  19. 19. Sponsored Posts A prolific blogger in your niche might be willing to write a post about your product.
  20. 20. Product Reviews Build the relationship first and then send them a free product and expect them to review it.
  21. 21. Gifts They can inspire more involvement and loyalty. You don’t have any guarantee that your gifts will result in brand exposure. The key is communication.
  22. 22. Competitions You could invite influencers to participate in a competition that would result in something they really want. Encourage influencers to share a testimonial or participate in some other contest you devise, and reward the winner with the agreed prize.
  23. 23. Affiliate Programs Influencers would have a unique link or code that buyers could use to buy your products, and in return the influencer would get financial compensation for each sale that uses their code or link.
  24. 24. Guest Posts Guest posts aren’t a guarantee of brand awareness, but they are worth doing because it’s valuable to be mentioned on sites other than your own.
  25. 25. How To Measure Influencer Marketing Success
  26. 26. 46% percent of marketers used product sales to measure influencer marketing success. 90% consider engagement to be the most important factor.