The Broader Impact of DDoS: It's More Than Just an IT Issue

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Learn about the impact and consequences of DDoS attacks on a website. What attackers target most often, the disruptive tactics used and how to prepare your website before an attack stalls your site.

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The Broader Impact of DDoS: It's More Than Just an IT Issue

  1. 1. CONFIDENTIALwww.prolexic.com The Broad Impact of DDoS: It’s More Than Just an IT Issue www.prolexic.com
  2. 2. www.prolexic.com The Broad Impact of DDoS: It’s More Than Just an IT Issue • DDoS attacks can bring websites down. • When the website is down, it’s more than just an IT problem. • A DDoS attack can result in: • Lost revenue • Dissatisfied customers and a flood of calls • Negative press coverage • Lower stock prices • Search engine rankings 2 May 2013 www.prolexic.com
  3. 3. www.prolexic.com DDoS Attacks Go Beyond IT • DDoS attacks can disrupt: • Email systems • Call centers • VoIP (Voice over IP) telephone networks • Accessibility for customers and employees • Revenue flow when shopping carts are inaccessible • All departments need to be prepared to take action 3
  4. 4. www.prolexic.com Estimating the Cost of a DDoS Attack • Forrester Consulting has found that an online company loses an average of US $220,000 per hour during an unmitigated DDoS attack 4
  5. 5. www.prolexic.com What is Your Network’s Weak Link? • DDoS attacks can affect different parts of your network • A malicious attacker will chose the one that will do the most damage to you • Examples: • Application (Layer 7) DDoS attacks wreak havoc on load balancers, apps and databases • SYN floods may stop servers and routers • UDP floods may impair routers only • Content switches can easily be overwhelmed 5
  6. 6. www.prolexic.com What You Can Do • It’s not a matter of if, but when • The companies that experience the fastest and most successful DDoS attack mitigation have: • A dedicated DDoS mitigation service • A well-tested, well-rehearsed response plan • Run a simulated DDoS attack to confirm your preparedness 6
  7. 7. www.prolexic.com Three Features of a DDoS Mitigation Playbook A DDoS mitigation playbook is a streamlined response plan for: • Managing communications • Identifying key contact persons • Organizing information for easy, fast access 7
  8. 8. www.prolexic.com Minimize the Damage to Your Enterprise • The damage from a DDoS attack can quickly spin out of control • Avoid collateral damage by recognizing the broader impact of DDoS attacks – beyond the IT department 8
  9. 9. www.prolexic.com Download the Free White Paper • Download the white paper The Broad Impact of DDoS: It’s More than Just an IT Issue at http://www.prolexic.com/impact • The white paper includes: • Details about a DDoS mitigation playbook and how it can help you ensure a streamlined response in an emergency • Why a practiced response is necessary to limit the damage from a DDoS attack • Case studies of enterprises under attack. • 12 questions to ask when evaluating a DDoS mitigation service provider 9
  10. 10. www.prolexic.com About Prolexic • Prolexic Technologies is the world’s largest and most trusted provider of DDoS protection and mitigation services • Prolexic has successfully stopped DDoS attacks for more than a decade • We stop the largest attacks that exceed the capabilities of other DDoS mitigation service providers 10

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