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Marketing your webinars - tips and tricks


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Webinars are a great way to add subscribers to your list, but you need to market them well in order to create interest. In this webinar, I shared lots of ideas to how you can market your webinars. After the webinar is done, you can further increase the value by repurposing the content in different ways. For more tips and tricks, head to to sign up for my newsletter.

Published in: Business
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Marketing your webinars - tips and tricks

  1. 1. Marketing your webinars Business-Hangouts By Lise Halskov
  2. 2. Case • Webinar where I gave away content: 5 steps you as a minimum have to know in order to be successfull with your projects • Promoting a new online project management course • Main purpose: Lead generation • Secondary goal: To convert leads into buyers
  3. 3. Results • A total of 96 people signed up for the two dates – 60 new leads in a week • A total of 70 people participated in the two events • Advertising costs: 300 DKK (app. 55$)
  4. 4. Steps • Pre-event • Event • Post-event
  5. 5. Pre-event • Choosing and creating images used across all media for promotion purposes – Tip:
  6. 6. Pre-event • Scheduling the events in Business Hangouts
  7. 7. Pre-event • Recording video for webinar sign-up page • Prepare sign-up page in LeadPages
  8. 8. Pre-event • Preparing mails to existing list
  9. 9. Pre-event • • • • Scheduling FaceBook promoted posts Use only ads shown in the newsfeed Use the Facebook Power editor Use ”precise interest to target more precisely Bonus tip: Check if your image has too much text in it here: https://www.facebook.c om/ads/tools/text_over lay
  10. 10. Pre-event (cont.) • Teaser posts on FaceBook, Google+, Twitter, Pinterest • Sharing behind-the-scenes photos on Instagram
  11. 11. Learnings during the event • Pre-party – start the recording early so that you can chat with early sign-ons and show a welcoming slide • Delete the post in your Google+ account • Give a short intro to what they can expect from your presentation • Ask people in the beginning to write for example where they are located • Ask for questions, feedback
  12. 12. Learnings at the event – cont. • Give lots of content away! • Have a clear call to action at the end • Let a slide stay at the end if you have a link you want them to click • Promise a give-away that they will be able to download when the recording is ready • Export the chat history before you end the Business-Hangout
  13. 13. Post event • Head to YouTube to make the recording hidden if necessary • Trim the recording in YouTube or download it and trim it in your own software
  14. 14. Post event • Enter the YouTube embed code in a Webinar page in LeadPages • Opt-in button for people to download the give-away – more leads!
  15. 15. Post event • Send the link to the webinarpage to sign-ups • Send the link to the webinar page to existing mailing list • Make various posts in social media about availability of the webinar recording • Upload slides to slideshare and share that with var. social media
  16. 16. Post event – more ideas • Promoted posts on Facebook?
  17. 17. Post event – more ideas • Edit the webinar content into several videos to use in a autoresponder format • Use the edited smaller videos in a sales funnel set-up f.ex. using LeadPages
  18. 18. Questions, comments?