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Best practice bho


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Best practice bho

  1. 1. Best practice for BHO Lise Halskov
  2. 2. Examples from OnlineHaj
  3. 3. Weekly show • One hangout a week • Interviews or presentations with online marketing experts • Around 1 hour each • It’s free • Between 20 to 70 viewers
  4. 4. Why? • I establish myself as the go-to place to find solid online marketing advice • I collect lots of e-mails • My guests do a lot of the promotion • The YouTube videos bring in a lot of traffic • I get potential buyers for my own online marketing services • I learn af lot!
  5. 5. Before the hangout • I have designed templates for pretty much everything in order to save time and keep branding consistent (favorite tool: • I plan the interviews 1-2 months in advance • I have started getting e-mails from folks who would like to be on the show • Prepare your guests for the show (run tests)
  6. 6. Filling up the hangouts • E-mails • Facebook events • Google+ events • Twitter, LinkedIn, Instagram • List of hangouts on website • Let your guests promote the event too
  7. 7. During the hangout • Log on ½ hour before start • Speak with guest to make them feel comfortable • Tjek that their presentation shows up right • Write welcome and chat with viewers – make them comfortable with writing to you • Go on-line 5-10 minutes before start and get the conversation going
  8. 8. After the hangout • Trim the YouTube recording • Upload Custom thumbnail – write description with keywords • Create visuals for the blogpost • Embed on the website and add links, etc • Promote the video – same channels as before • Send thank you and update to the guest and ask them to promote the recording • Remember to add the new e-mails to your list
  9. 9. Important learnings • It’s not self-explanatory how to log on for my guests • You need to remember to tell your viewers that they might run into problems with Internet Explorer and occ. Safari • Relax and have fun – your audience loves it • Just get started – as one of my guests on the show puts it: Perfect is the enemy of done
  10. 10. Can I help you? • • Google+ • LinkedIn •