Online Learning ROI:        Building the case foryour online learning program           Julie EvansChief Executive Officer...
About Project Tomorrow(www.tomorrow.org)  leading education nonprofit organization     dedicated to the empowerment of    ...
About Speak UpNational research project to inform federal, state & local    policies, programs and funding for ed techOver...
Let’s Talk ROI & VOIWhich of these are critical for your district?1. Achieving your district’s core mission2. Managing thr...
Let’s Talk ROI & VOIWhich of these are critical for your district?1. Achieving your district’s core mission2. Managing thr...
Let’s Talk ROI & VOIAre you also increasingly being asked these  questions?
Let’s Talk ROI & VOIAre you also increasingly being asked these  questions?              What is the      return on that i...
Let’s Talk ROI & VOIAnnouncing today a new report from Blackboard  and Project Tomorrow:       The New Math for Justifying...
Let’s Talk ROI & VOIThree goals with this new report:1. Spark new discussions re: investment decisions2. Provide real worl...
Let’s Talk ROI & VOIToday’s discussion:•     Review of report methodology•     Share highlights from report•     Introduce...
Let’s Talk ROI & VOIReport MethodologyGuided by five key questions:1. What factors are driving online learning projects?2....
Let’s Talk ROI & VOIReport MethodologyDevelopment process:• Literature review• Research on ROI/VOI decision-making• Analys...
Let’s Talk ROI & VOIReport MethodologyInterviewees represented the following districts:Baltimore City Public Schools (MD)F...
Let’s Talk ROI & VOI1. What factors are driving online learning projects?
1. What factors are driving online learning projects?Increased interest and demand for online learning Over 1/3 of student...
1. What factors are driving online learning projects?Increased interest and demand for online learning   Administrators: W...
1. What factors are driving online learning projects?Increased interest and demand for online learningExample: Teachers’ P...
Let’s Talk ROI & VOI2. What does VOI and ROI mean in an education setting?
2. What does VOI and ROI mean in an education setting?Defining VOI – Value of Investment Looks at how the investment achie...
2. What does VOI and ROI mean in an education setting?Defining VOI – Value of InvestmentExample: Mooresville Graded School...
2. What does VOI and ROI mean in an education setting?Defining ROI – Return on Investment      Earnings generated per doll...
2. What does VOI and ROI mean in an education setting?Defining ROI – Return on Investment Inherent challenges & opportunit...
2. What does VOI and ROI mean in an education setting?Defining ROI – Return on InvestmentExample: Marion County Public Sch...
2. What does VOI and ROI mean in an education setting?                  VOI Analysis               Value of Investment    ...
Let’s Talk ROI & VOI3. What is the “new math” for justifying these decisions?
3. What is the “new math” for justifying these decisions?Introducing . . . . . .A New Tool for District Leaders:The Online...
3. What is the “new math” for justifying these decisions?A New Tool for District Leaders:The Online Learning Justification...
The Online Learning Justification LadderStep 1:     How?         The questions provide aStep 2:     Who?         structure...
The Online Learning Justification LadderLadder Step 1: How?How are you approaching the justification ofyour online learnin...
The Online Learning Justification LadderLadder Step 1: How?How are you approaching the justification of your onlinelearnin...
The Online Learning Justification LadderLadder Step 2: Who?Who is your targeted audience for youronline learning project?W...
The Online Learning Justification LadderLadder Step 2: Who?Who is your targeted audience for your online learningproject?W...
The Online Learning Justification LadderLadder Step 3: What? What is your specific online learning project that will addre...
The Online Learning Justification LadderLadder Step 3: What?What is your specific online learning project that willaddress...
The Online Learning Justification LadderLadder Step 4: When?When will your participants access theonline learning course o...
The Online Learning Justification LadderLadder Step 4: When?When will your participants access the online learningcourse o...
The Online Learning Justification LadderLadder Step 5: Where?Where will your participants be when theyaccess the online le...
The Online Learning Justification LadderLadder Step 5: Where?Where will your participants be when they access theonline le...
The Online Learning Justification LadderLadder Step 6: Why?Why is your online learning project ajustifiable decision by ei...
The Online Learning Justification LadderLadder Step 6: Why?Bottom line:Why is this project a goodinvestment of our distric...
The Online Learning Justification LadderROI Analysis – some factors to consider:Budget expense line items•   Meeting costs...
The Online Learning Justification LadderROI Analysis – some factors to consider:Sources for new revenue•   Fees for PD cou...
The Online Learning Justification LadderVOI Analysis – some factors to consider:Potential value propositions•   Course exp...
The Online Learning Justification LadderReport includes:• Three case studies  • Jefferson County PS – Teacher PD Program  ...
Recommendations on leveraging ROI and VOI1. Know what you need to gain approval2. Create a comprehensive plan3. Don’t over...
Let’s Talk ROI & VOIThree goals with this new report:1. Spark new discussions re: investment decisions2. Provide real worl...
Let’s Talk ROI & VOINext steps:  Free webinar on this report – invite  colleagues from your district! Learn how you  can i...
Let’s Talk ROI & VOI       Your thoughts and comments!                 Julie Evans           Chief Executive Officer      ...
Please provide feedback for this session by emailing        BbWorldFeedback@blackboard.com.           The title of this se...
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Online Learning ROI: Building the case for your online learning program

  1. 1. Online Learning ROI: Building the case foryour online learning program Julie EvansChief Executive Officer Project Tomorrow
  2. 2. About Project Tomorrow(www.tomorrow.org) leading education nonprofit organization dedicated to the empowerment of stakeholder voices in education programs include the Speak Up National Research Project and related research
  3. 3. About Speak UpNational research project to inform federal, state & local policies, programs and funding for ed techOver 2.2 million online surveys submitted since 2003 from K-12 students, parents, teachers, librarians & administratorsNational reports produced annually on the data resultsResearch topics include: • Online Learning • Mobile Learning • Digital Content
  4. 4. Let’s Talk ROI & VOIWhich of these are critical for your district?1. Achieving your district’s core mission2. Managing through fiscal difficulties3. Leveraging technology to drive greater productivity and efficiency
  5. 5. Let’s Talk ROI & VOIWhich of these are critical for your district?1. Achieving your district’s core mission2. Managing through fiscal difficulties3. Leveraging technology to drive greater productivity and efficiency4. All of the above
  6. 6. Let’s Talk ROI & VOIAre you also increasingly being asked these questions?
  7. 7. Let’s Talk ROI & VOIAre you also increasingly being asked these questions? What is the return on that investment? What is the value of that investment?
  8. 8. Let’s Talk ROI & VOIAnnouncing today a new report from Blackboard and Project Tomorrow: The New Math for Justifying Online Learning Leveraging ROI and VOI Analysis for Ed Tech Investments
  9. 9. Let’s Talk ROI & VOIThree goals with this new report:1. Spark new discussions re: investment decisions2. Provide real world insights from district leaders3. Empowering districts with a new methodology and language for justifying ed tech decisions (online learning projects as a proxy)
  10. 10. Let’s Talk ROI & VOIToday’s discussion:• Review of report methodology• Share highlights from report• Introduce you to a new tool• Your thoughts and comments
  11. 11. Let’s Talk ROI & VOIReport MethodologyGuided by five key questions:1. What factors are driving online learning projects?2. What does VOI and ROI mean in an education setting?3. What is the “new math” for justifying these decisions?4. What can we learn from some innovative districts?5. How can education leaders use this information?
  12. 12. Let’s Talk ROI & VOIReport MethodologyDevelopment process:• Literature review• Research on ROI/VOI decision-making• Analysis of Speak Up national data• Survey of 34 district administrators• In-depth interviews with 10 district leaders
  13. 13. Let’s Talk ROI & VOIReport MethodologyInterviewees represented the following districts:Baltimore City Public Schools (MD)Fairfax County Public Schools (VA)Jefferson County Public Schools (CO)Lubbock Independent School District (TX)Marion County Public Schools (FL)Mooresville Graded School District (NC)Polk County Public Schools (FL)School District of Clay County (FL)
  14. 14. Let’s Talk ROI & VOI1. What factors are driving online learning projects?
  15. 15. 1. What factors are driving online learning projects?Increased interest and demand for online learning Over 1/3 of students in grades 6-12 (who have not taken an online class) would like to take an online class 5X more parents now say that online learning is a good investment for their child’s school 26% of teachers now say they prefer online courses for their professional development Source: Speak Up 2010 National Findings
  16. 16. 1. What factors are driving online learning projects?Increased interest and demand for online learning Administrators: Who is your primary audience for online classes? Audience 2008 2010 Administrators 21% 36% Teachers 49% 53% Traditional students 24% 40% Home-schooled students 5% 13% Students in continuation schools 3% 18% At risk students 10% 16% Source: Speak Up 2010 National Findings
  17. 17. 1. What factors are driving online learning projects?Increased interest and demand for online learningExample: Teachers’ Professional Development Three key motivating factors: 1. Solve training logistical challenges 2. Address state and federal compliance training issues 3. Leverage online learning for greater cost effectiveness
  18. 18. Let’s Talk ROI & VOI2. What does VOI and ROI mean in an education setting?
  19. 19. 2. What does VOI and ROI mean in an education setting?Defining VOI – Value of Investment Looks at how the investment achieves the core mission Analysis success dependent upon clear cut objectives Can evaluate both interim and end outcomes but head-on comparisons are difficult unless program goals are similar Traditionally the more comfortable analysis method for education leaders
  20. 20. 2. What does VOI and ROI mean in an education setting?Defining VOI – Value of InvestmentExample: Mooresville Graded School District (NC) “Digital Conversion” driven by district strategic plan to transform teaching and learning district wide. Re-purposed budget line items to be cost neutral. Per Dr. Smith, “LMS is the glue that holds this all together for our district.”
  21. 21. 2. What does VOI and ROI mean in an education setting?Defining ROI – Return on Investment Earnings generated per dollar of investment : comparing solution costs to monetary benefits Monetary benefits as savings and/or new revenueProvides way to compare investments with an objective, financially focused assessment Traditionally, has not been a standard practice in K12 education due to inherent challenges
  22. 22. 2. What does VOI and ROI mean in an education setting?Defining ROI – Return on Investment Inherent challenges & opportunities: • 56% of administrators in the survey has little or no familiarity with ROI • Only 18% had to complete an ROI analysis to justify their current online learning project • 85% said they would use a set of ROI tools to evaluate future investments • 75% of administrators say they would use these ROI tools for other ed tech decisions
  23. 23. 2. What does VOI and ROI mean in an education setting?Defining ROI – Return on InvestmentExample: Marion County Public Schools (FL) Catalyst for online teacher PD was financial. New legislation required teacher training – contract required teachers to be paid a stipend for afterschool PD. Online PD avoided the stipend pay and saved over $45,000. And provided way to “testdrive” online learning.
  24. 24. 2. What does VOI and ROI mean in an education setting? VOI Analysis Value of Investment Investment Justification ROI Analysis Return on Investment
  25. 25. Let’s Talk ROI & VOI3. What is the “new math” for justifying these decisions?
  26. 26. 3. What is the “new math” for justifying these decisions?Introducing . . . . . .A New Tool for District Leaders:The Online Learning Justification Ladder
  27. 27. 3. What is the “new math” for justifying these decisions?A New Tool for District Leaders:The Online Learning Justification Ladder Step 1: How? Step 2: Who? Step 3: What? Step 4: When? Step 5: Where? Step 6: Why?
  28. 28. The Online Learning Justification LadderStep 1: How? The questions provide aStep 2: Who? structured way to collectStep 3: What? the data you need forStep 4: When? either an ROI or a VOIStep 5: Where? analysis. And provide aStep 6: Why? format for articulating the analysis results to your stakeholders and/or decision-makers.
  29. 29. The Online Learning Justification LadderLadder Step 1: How?How are you approaching the justification ofyour online learning project? Using an ROIor VOI analysis? Or both?Is an ROI analysis required to gain approvalor commitment?Or it is more important to articulate thebenefits through a VOI analysis?
  30. 30. The Online Learning Justification LadderLadder Step 1: How?How are you approaching the justification of your onlinelearning project? Using an ROI or VOI analysis? Or both?Is an ROI analysis required to gain approval orcommitment?Or it is more important to articulate the benefits through aVOI analysis? Jefferson County Public Schools Virtual Academy
  31. 31. The Online Learning Justification LadderLadder Step 2: Who?Who is your targeted audience for youronline learning project?What are the needs of this audience?What are the current and future costs ofmeeting those needs?Why is online learning the best solution forthis particular audience and their needs?
  32. 32. The Online Learning Justification LadderLadder Step 2: Who?Who is your targeted audience for your online learningproject?What are the needs of this audience?What are the current and future costs of meeting thoseneeds?Why is online learning the best solution for this particularaudience and their needs? Fairfax County Public Schools Lubbock Independent School District
  33. 33. The Online Learning Justification LadderLadder Step 3: What? What is your specific online learning project that will address the needs of the targeted audience? What online courses or environment are you providing? What are all of the costs associated with your solution? What is the value-add of your solution? How will this solution impact student achievement?
  34. 34. The Online Learning Justification LadderLadder Step 3: What?What is your specific online learning project that willaddress the needs of the targeted audience?What online courses or environment are you providing?What are all of the costs associated with your solution?What is the value-add of your solution? How will it impactstudent achievement? School District of Clay County
  35. 35. The Online Learning Justification LadderLadder Step 4: When?When will your participants access theonline learning course or the environmentthat you are providing?During the school day, afterschool, duringsummer recess, in the evening?
  36. 36. The Online Learning Justification LadderLadder Step 4: When?When will your participants access the online learningcourse or the environment that you are providing?During the school day, afterschool, during summer recess,in the evening? Jefferson County Public Schools Lubbock County Independent School District
  37. 37. The Online Learning Justification LadderLadder Step 5: Where?Where will your participants be when theyaccess the online learning course or theenvironment that you are providing?At home, in the classroom, in a computercenter, at the library, in the faculty room?
  38. 38. The Online Learning Justification LadderLadder Step 5: Where?Where will your participants be when they access theonline learning course or the environment that you areproviding?At home, in the classroom, in a computer center, at thelibrary, in the faculty room? Mooresville Graded School District Fairfax County Public Schools
  39. 39. The Online Learning Justification LadderLadder Step 6: Why?Why is your online learning project ajustifiable decision by either ROI or VOIstandards?If ROI, what the cost savings or newrevenue derived from the investment?If VOI, how does this project address ourcore mission as a district?
  40. 40. The Online Learning Justification LadderLadder Step 6: Why?Bottom line:Why is this project a goodinvestment of our district’stime and/or resources?
  41. 41. The Online Learning Justification LadderROI Analysis – some factors to consider:Budget expense line items• Meeting costs – travel costs• Print materials, textbooks and curriculum guides• Teacher stipends / substitute fees• Redundant software licenses• Communications with parents• Transportation costs
  42. 42. The Online Learning Justification LadderROI Analysis – some factors to consider:Sources for new revenue• Fees for PD courses – internal and external staff• Fees for summer school courses• Selling district courses• Virtual school management and/or consulting
  43. 43. The Online Learning Justification LadderVOI Analysis – some factors to consider:Potential value propositions• Course expansion and credit recovery• Student engagement, achievement, productivity• Teacher productivity• Increased participation in PD• Parental/community interactions• Curriculum alignment and consistency• Increased staff morale and motivation• Greener approach• Competitive edge
  44. 44. The Online Learning Justification LadderReport includes:• Three case studies • Jefferson County PS – Teacher PD Program • Clay County Schools – Home Connections Program • Lubbock ISD – Online Summer School• Ladder worksheet
  45. 45. Recommendations on leveraging ROI and VOI1. Know what you need to gain approval2. Create a comprehensive plan3. Don’t overreach but target a high profile need4. There is no such thing as a free lunch5. Don’t be afraid of ROI6. Engage your stakeholders in the justification process7. As your project matures, the label “project” is no longer appropriate8. You can do this!
  46. 46. Let’s Talk ROI & VOIThree goals with this new report:1. Spark new discussions re: investment decisions2. Provide real world insights from district leaders3. Empowering districts with a new methodology and language for justifying ed tech decisions (online learning projects as a proxy)
  47. 47. Let’s Talk ROI & VOINext steps: Free webinar on this report – invite colleagues from your district! Learn how you can implement this approach in your district. Thursday, September 29, 2011 2 pm ET, 10 am PT Register at: https://blackboard.webex.com/blackboard/onstage/g.php?d=6525507 01&t=a
  48. 48. Let’s Talk ROI & VOI Your thoughts and comments! Julie Evans Chief Executive Officer Project Tomorrow jevans@tomorrow.org www.tomorrow.org
  49. 49. Please provide feedback for this session by emailing BbWorldFeedback@blackboard.com. The title of this session is: Online Learning ROI: Building the case for your online learning program

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