How to pitch cross platform projects and what materials you need. Presented by Kirsty Hunter, UK MD of The Project Factory at the Documentary Campus in Sheffield in June 2011.

1. How to Pitch
Cross Platform

2. How to Pitch
Multi Platform

3. How to Pitch
Multimedia

4. How to Pitch
Transmedia

5. How to Pitch
Not just the TV

6. Introduction Kirsty Hunter
• Managing Director (UK): The Project Factory
• Formerly Head of Interactive at Lion Television
• Emmy, RTS, History Maker, Learning on Screen,
IVCA Award winner; BAFTA, BIMA nominated
• Past Factual Credits include: Britain from Above
(BBC), History Detectives (PBS), Horrible
Histories (CBBC), The Hajj (C4), Guns, Germs &
Steel (Nat Geo)
• Mentor at Documentary Campus, AIDC, Banff
NextMedia, AFI s Digital Content Lab
• Teach Multiplatform Production at Indie Training
Fund

7. TV
Movie

8. Book TV
Movie
DVD
Merchandise

9. Game App Website
Book TV Movie DVD
Merchandise
YouTube Twitter feed Facebook Group
Channel

10. Virtual World Podcasts Map
Game App Website
Book TV
Movie
DVD
Merchandise
YouTube Twitter feed Facebook Group
Channel SMS MMS

11. Virtual World Podcasts Map
Poetry
Game App Website Play Lecture
Book TV Movie DVD Merchandise
YouTube Twitter feed Facebook Group Radio
Channel SMS MMS Campaign Music
Tour Partwork
Exhibition Magazine
Event
Phone line Competition
Video
Infographic
Interactive Billboard

12. How to Write a Treatment
• Do Your Research
• The BIG Idea
• NABC
• Need
• Audience
• Benefit
• Competition
• Keep it Short, you can always answer questions in person
• Be able to explain in 1 sentence
• Integrate into main treatment
• Keep audience at centre of experience

13. How to Develop Materials
• Figure out what you need
• Pictures tell 1,000 words
• Play to your strengths
• Materials could be:
• Moodboard
• Wireframes
• Mockups
• Site Map
• StoryBoards
• User Journey
• Platform Map
• Social Network presence
• Taster Video
• Prototype/Proof of Concept

14. How to Moodboard
• Collect pictures,
sites, fonts, ideas
that relate to your
project
• Work with designer
to clarify ideas
• Select a range to
appear on your
mood board
• Assemble in
PhotoShop or as a
presentation in
Powerpoint or
Keynote

15. How to Wireframe
• Create on paper first
• Use Powerpoint or Keynote to
create
• Easy to use libraries such as
Keynotopia, Keynote Kungfu
• Or work with designer, user
experience expert who will create
for you

16. List 1 List 2
Item 1
Item 1
Captcha
Item 2
Item 2
Item 3
Item 3
Username:
Item 4
Item 4
Password: *************
Item 5 Item 5 Strong
Select a color
Hex:

17. Menu Item
Menu Item
Menu Item
Menu Item
Menu Item
Sub-Menu Item
Sub-Menu Item
Sub-Menu Item
Sub-Menu Item
Sub-Menu Item
Sub-Menu Item
Sub-Menu Item Sub-Menu Item
Menu Item
Sub-Menu Item
Menu Item
Sub-Menu Item
Menu Item
Sub-Menu Item
Sub-Menu Item
Menu Item
Sub-Menu Item
Sub-Menu Item
Menu Item Sub-Menu Item Sub-Menu Item

18. Done
1 2 3 4 6
Error
?
Questions
Label Label Label Label !
Warning
Large button label
Action 1 Action 2
Large button message
1 1
Annotation text goes here" Critical annotation text goes here"
and can also flow into a second line and can also flow into a second line
tooltip

20. Square
Banner
250x250 120x240
Sky
Wide Sky
120x600 160x600
Button
Square Button
120x90 120x60
Button
125x125
Half Banner 234x60
Banner 468x60
LeaderBoard 728x90

21. How to Mock up
• Create on paper first ie.
decide on elements needed
on page
• Use Photoshop or if more
basic Keynote or Powerpoint
Text
• Work with designer or can
crowdsource design through
crowdSpring, 99Designs etc
• Explains concept more
powerfully than words

22. How to Site Map
• Decide on the pages in your
website/app
• Start on paper
• Decide on main navigation
• Arrange into site sections
• Account for all pages
including Search results etc

23. How to User Journey
• Think about how your audience will
experience your content
• Chart a typical user s journey
through the content
• Show different entry points
• Be ready to talk about your exit
strategy
• Can be charted or done with images
such as photos

24. How to Platform Map
• Similar to User Journey
but this maps your
platforms
• Brand is always at centre
• Platforms as satellites
around brand
• Can show how they
correlate

25. How to Social Networks
• Establish a presence for your
series
• If have large following tailor
multiplatform so they can get
involved
• Highlight number of followers in
pitch

26. How to Taster Video
• Snappy
• Tells a story
• Covers all platforms
• Posted on Vimeo,
YouTube etc
• Use multiplatform
assets like mockups,
user journey etc

27. How to Prototype
• Rarely necessary at pitch stage,
more likely after some paid
development
• Usually allows you to create
cutdown app, demonstrate some
code works
• Work with specialists such as
developers or app builders
• If it is an app can load onto 3rd
party s mobile using application
such as TestFlight

28. How to Pitch in Public
• Tell a story
• Focus on the what and why and not too much on the how
• Dazzle with taster tape, mocks etc
• Avoid demo unless you have tech to project it
• Be purposefully broad, you never know who is listening
• If appropriate involve the audience
• Leave them wanting more!
• PRACTICE!

29. How to Pitch 1 on 1
• Research their interests and objectives first
• Ascertain how much time you have
• Bring all the tech you need
• Sell in a BIG idea and then reinforce proposition with supporting evidence
and assurances you can deliver
• Show off visual assets such as trailer, mocks, user journey
• Demo something ie. similar App, website, technology
• Be flexible and responsive

30. Questions Answers
Kirsty Hunter
Managing Director (UK) , The Project Factory
Email: kirsty@theprojectfactory.com
Web: www.theprojectfactory.com
Twitter: Kirsty_Hunter