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3 Ways to Differentiate Mobile Apps

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When creating a mobile app, ask yourself these 3 questions:

Will this app deliver clear value?
Does this app deliver optimal efficiency?
How simple does it seem to use?

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3 Ways to Differentiate Mobile Apps

  1. 1. How To Differentiate Mobile Apps
  2. 2. © 2014 Progress Software Corporation. All rights reserved.2 The Need for Better Apps  Technology is more advanced now than it has ever been  People spend as much time on their phones as they do on PCs  Customers won’t use apps that aren’t valuable  Customers want faster, smarter apps
  3. 3. © 2014 Progress Software Corporation. All rights reserved.3 Creating the MobileUX Your Customers Want  When creating a mobile app, ask yourself these 3 questions: 1. Will this app deliver clear value? 2. Does this app deliver optimal efficiency? 3. How simple does it seem to use? Let’s take a closer look at these…
  4. 4. © 2014 Progress Software Corporation. All rights reserved.4 Delivering Clear Value  The best mobile experiences create a lasting first impression by providing immediate value without delay  Choosing a small portion of the screen for the search bar leaves more space for compelling visuals  Engage your customers by presenting relevant content instead of overloading them with trivial information
  5. 5. © 2014 Progress Software Corporation. All rights reserved.5 Optimizing Efficiency  In order for an app to be successful, it must run quickly and efficiently  Provide smooth navigation to avoid frustrating users with complex tasks  Plan for short attention spans. While mobile use is frequent, it takes place in shorter increments
  6. 6. © 2014 Progress Software Corporation. All rights reserved.6 Simplifying Presentation  Build your apps dependent on simple gestures such as swiping or flipping to the next screen  Minimize the number of labels, text and scroll bars on one screen  Maximize limited space with images and icons that smoothly guide the customer through the app
  7. 7. Learn the secrets of successful web and mobile applications: www.progress.com/mobileux http://www.progress.com/MobileUx

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