Casos de Exito: Branded Entertaiment Selector

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Caso de Exito: Branded Entertaiment Selector
correspondiente a la Clase Nº del Modulo Marketing en redes sociales.
Prog: Alejandro Sewrjugin

Published in: Technology, Business
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Casos de Exito: Branded Entertaiment Selector

  1. 1. case study: branded entertainment selector Hulu’s exclusive branded entertainment selector is the ideal platform for showcasing long-form video creative to a wide, engaged audience. advertiser objectives A leading credit card company approached Hulu to help them boost brand awareness and incorporate their long- form video creative. the Hulu solution Performance Hulu united the advertiser’s long-form video creative 62% of all viewers were unique viewers with one of Hulu’s exclusive ad units, the Branded Entertainment Selector, to maximize exposure of their 80% of users watched the advertainment video 1:50 creative advertainment. This Hulu exclusive invited users to view the creative video in exchange An exceptional 87% view-through rate for the long- form advertainment for an interruption-free entertainment experience. 44% of all viewers engaged with the intercept Hulu’s Branded Entertainment Selector intercepted users prior to viewing one of hundreds of premium, Delivered an impressive 3.43% click-through rate for the advertainment video on-demand, long-form videos available on Hulu and offered a viewing experience without advertising breaks in exchange for watching the advertainment “i chose to watch the one commercial first, and i actually watched it… i don’t remember what show i was watching, video. but the first thing i remembered when i woke up this morning was that commercial! ...cHoice WorKs.” With 88% of Hulu users preferring to see a two- minute ad that leaves the rest of the show ad free, Hulu user, november 2008 this strategy lead to a win/win experience for both the advertiser and the user.

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