THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALSThe Leader in Branding and Lead Generation toCorpor...
Proformative Audience Growth                      3X Growth in 2011
Audience Engagement••••
Audience Demographics                 Executive Audience by Title                 VP, 27%              Director, 33       ...
Audience Demographics Executive Audience by Company Size     All Major Industries Represented            (# Employees)    ...
Select Partners7
• Easier targeted engagement with a single investment• Expanded reach to a desirable “decision-maker” audience• Enhanced f...
Comprehensive Marketing Strategy   Business Directory                                  Sponsored Content                  ...
B2B Directory: Your Proformative “Footprint”   Directory  content issearchable on Proformative and all othermajor search  ...
Platinum Directory withNews, Events, Blogs, WhitePapers, Video’s and Reviews
Event Promotion            Displaying your events in your Directory also            promotes them on Proformative’s main E...
Videos on DisplayVideo’s help promote and drive additional    traffic to your       Directory
White Papers generate real-time leads  White Papersprovide unlimited      leads
Reviews Increase Traffic Directories with reviews receive 40% more traffic*, and Businesses are 63% more likely to purchas...
Comprehensive ReportingReport run for 30 day time    frame Actions arecustomer link  clicks or downloadsthat generate    l...
Reporting Continued…Reviews are the largest   traffic   driverTrack yourwhite paperdownloads
Featured ArticlesFeatured Articles with  action link drives leads and branding      exposure
On-Site Sponsorship
Sample Proformative Events for 2012 Sample Event Sponsors:
Event Promotion                           Proformative host Seminars in                                most major US citie...
Why Proformative?•••••
THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALSwww.proformative.comsales@proformative.com(408) 400...
Thought Leadership Marketing (TLM) & Demand Generation solutions by Proformative Partner presentation 022412
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Thought Leadership Marketing (TLM) & Demand Generation solutions by Proformative Partner presentation 022412

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Reach 600,000 CFOs and other senior corporate finance professionals. Learn about Thought Leadership Marketing (TLM) & Demand Generation solutions by Proformative.

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Thought Leadership Marketing (TLM) & Demand Generation solutions by Proformative Partner presentation 022412

  1. 1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALSThe Leader in Branding and Lead Generation toCorporate Finance, Accounting and Treasury Executives
  2. 2. Proformative Audience Growth 3X Growth in 2011
  3. 3. Audience Engagement••••
  4. 4. Audience Demographics Executive Audience by Title VP, 27% Director, 33 % CXX , 25% Manager, 7% Indiv Contrib, 8% 600,000+ Constituents 52% of all Proformative members are Senior Executives and more than 85% have significant buying power
  5. 5. Audience Demographics Executive Audience by Company Size All Major Industries Represented (# Employees) 1. Financial Services 1 to 2. Manufacturing 99, 29% 3. Consulting 500 4. Accounting, Auditing Services +, 53% 5. Computer Software 6. Banking 7. Hospital, Health Care, Medicine 100 to 8. Information Technology, Services 499, 18% 9. Liability & benefit insurers/brokers Proformative members represent companies of all sizes and industries – including the majority of the Fortune 500
  6. 6. Select Partners7
  7. 7. • Easier targeted engagement with a single investment• Expanded reach to a desirable “decision-maker” audience• Enhanced frequency of your message across multiple platforms• Engagement with a powerful, elusive community of influencers 8
  8. 8. Comprehensive Marketing Strategy Business Directory Sponsored Content Webinars White Papers Ask the Expert Seminars Email Programs Surveys Lead Generation Brand Building Increased Sales
  9. 9. B2B Directory: Your Proformative “Footprint” Directory content issearchable on Proformative and all othermajor search engines FeaturedVideos and RecentReviews areprominently displayed
  10. 10. Platinum Directory withNews, Events, Blogs, WhitePapers, Video’s and Reviews
  11. 11. Event Promotion Displaying your events in your Directory also promotes them on Proformative’s main Event page giving your event more exposure and increasing traffic to your directory.
  12. 12. Videos on DisplayVideo’s help promote and drive additional traffic to your Directory
  13. 13. White Papers generate real-time leads White Papersprovide unlimited leads
  14. 14. Reviews Increase Traffic Directories with reviews receive 40% more traffic*, and Businesses are 63% more likely to purchase based on peer reviews**. * Based on Proformative analytic data ** Based on Bazaar 2012 survey
  15. 15. Comprehensive ReportingReport run for 30 day time frame Actions arecustomer link clicks or downloadsthat generate leads
  16. 16. Reporting Continued…Reviews are the largest traffic driverTrack yourwhite paperdownloads
  17. 17. Featured ArticlesFeatured Articles with action link drives leads and branding exposure
  18. 18. On-Site Sponsorship
  19. 19. Sample Proformative Events for 2012 Sample Event Sponsors:
  20. 20. Event Promotion Proformative host Seminars in most major US cities Proformative hosts more than 100 events a year
  21. 21. Why Proformative?•••••
  22. 22. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALSwww.proformative.comsales@proformative.com(408) 400-3993

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