Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Revenue Forecasting: 
Art, Science or...
Welcome to Proformative 
Proformative is the largest and fastest growing online 
resource for senior level corporate finan...
Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Revenue Forecasting: 
Art, Science or...
Today’s Revenue Forecasting Challenge 
• Revenue Stream vs. Booking Value 
• Valuation of MEA (Multi Element Arrangements)...
Today’s Revenue Forecasting Challenge
Typical Revenue Forecast Model 
Opportunity Data from CRM 
Typically by booking date 
Products 
Delivered or ratably 
Proj...
Typical Revenue Forecast Model 
MUSH
FinancialForce Revenue Forecasting 
Uncertainty Certainty 
Early Stage 
Opportunities to 
be Forecasted 
Late Stage Quotes...
Revenue Forecasting: 
Art, Science, or Guesswork? 
Thank you for your interest in this presentation. 
View the on-demand w...
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Revenue Forecasting: Art, Science or Guesswork?

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A Board member asks you a simple question: What is the revenue forecast for the next 9 months? Developing an accurate response is anything but easy for most finance departments. The process has become more challenging as companies diversify their revenue streams with multi-element arrangements that can include recurring and service-based revenue sources via subscriptions and professional services engagements. Predicting booked orders are difficult enough, estimating future revenues presents an even bigger challenge. But it doesn’t have to be that way.

Join FinancialForce.com for an information packed webinar to find out how you can build more accurate revenue forecasts while dramatically reducing the time and effort it takes to do so.

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  • What CHANGED and WHY?
  • Revenue Forecasting: Art, Science or Guesswork?

    1. 1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Revenue Forecasting: Art, Science or Guesswork?
    2. 2. Welcome to Proformative Proformative is the largest and fastest growing online resource for senior level corporate finance, treasury, and accounting professionals. A resource where corporate finance and related professionals excel in their careers through: • Uniquely valuable, online Peer Network • Direct subject-matter-expert advice • Valuable Features and Resources All of it completely noise-free Check it out at www.proformative.com
    3. 3. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Revenue Forecasting: Art, Science or Guesswork? Mike O'Brien, General Manager, Financial Management Applications, FinancialForce.com
    4. 4. Today’s Revenue Forecasting Challenge • Revenue Stream vs. Booking Value • Valuation of MEA (Multi Element Arrangements) • Different Sources of Data • Gathering and Combining the Data • What is Known • What is Expected • What can be Predicted • And, The DREADED Question:
    5. 5. Today’s Revenue Forecasting Challenge
    6. 6. Typical Revenue Forecast Model Opportunity Data from CRM Typically by booking date Products Delivered or ratably Project billing milestone data Billing do not equal revenue Subscription Bookings Very reliable revenue schedule
    7. 7. Typical Revenue Forecast Model MUSH
    8. 8. FinancialForce Revenue Forecasting Uncertainty Certainty Early Stage Opportunities to be Forecasted Late Stage Quotes © 2013 Proformative. 8 Proprietary and confidential Booked MEA’s Booked Project Revenue Projections Combined Scalable Auditable Version Controlled Revenue Forecast
    9. 9. Revenue Forecasting: Art, Science, or Guesswork? Thank you for your interest in this presentation. View the on-demand webinar or download the full presentation at: www.Proformative.com

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