Insight and Strategies for Seasoned Executives in Transition

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Proformative presents Insights and Strategies for Seasoned Executives in Transition. Special thanks to Cindy Kraft, CFO Coach and Cliff Scheffel, Managing Partner, KarrScheffel.

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Insight and Strategies for Seasoned Executives in Transition

  1. 1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING AND TREASURY PROFESSIONALS Insight and Strategies for Seasoned Executives in Transition Sending the Right Signals to CEOs and Executive Recruiters Cliff Scheffel, Managing Partner, KarrScheffel Cindy Kraft, CFO Coach January 28, 2010
  2. 2. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING AND TREASURY PROFESSIONALS What the CEO, the board and recruiters look for in Senior Financial Executives Cliff Scheffel, Managing Partner, KarrScheffel
  3. 3. The Market • Better than ’09, but don’t expect a return to 2007 • Will vary by region and by industry • Strong IPO and tech market…clean tech is a bright spot • Changing industries is harder than you think; be prepared for a “downshift”
  4. 4. If In Transition….Network! • Former colleagues…bosses, peers, subordinates • Outside professionals..bankers, Walls Street contacts, CPA firm, attorneys • Other…professional associations, social contacts, neighbors, church • How much time devoted to recruiters
  5. 5. How to Approach Recruiters • If you have an established relationship: – Let them know you are available – Send updated resume – Follow up, best by email not more than every 6 weeks
  6. 6. How to Approach Recruiters • If a new relationship – Email blasts…do they work? – Do the work to ID key recruiters in your industry. – Find someone who can introduce you – Present resume, but do not insist on a meeting. Realize that the recruiter has work priorities, a family and other time constraints – Accept a call if the meeting is not possible
  7. 7. How Does The Recruiter View You? • The recruiters outlook is the same as their client’s, i.e. the CEO and Board • Will look at your level of experience • Industry background is key • Quality of past companies • Size of past companies • Public or private company experience • Relationship….who was the referral source
  8. 8. Your Resume • Chronological is best ..with dates! • Never leave off a job..can be a one liner • Focus on industry, size of company and key achievements..IPO, financing transactions, systems implementations • Don’t provide references until asked • Do not try to make it a work of art!
  9. 9. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING AND TREASURY PROFESSIONALS Packaging & Positioning ... So You Can Land! Cindy Kraft, the CFO-Coach www.CFO-Coach.com 813-655-0658 www.CFO-Coach.com
  10. 10. Packaging & Positioning to Land • Why value trumps responsibilities & mitigates issues • Why differentiation rules • Why a targeted search strategy beats the spaghetti strategy
  11. 11. Packaging Commodity: Something for which there is demand but with no qualitative differentiation. The same no matter who produces it.
  12. 12. Packaging
  13. 13. Packaging He who trims himself to suit everyone will soon whittle himself away. ~Raymond Hull
  14. 14. Packaging ... acting like a jack-of-all-trades ends up causing others to think that if you’ve spent the time learning how to do everything, you haven’t had the time to become really good at what they actually need you to do.
  15. 15. Packaging When you claim your brand is perfect for everyone, you’re just admitting that you don’t know what matters to most.
  16. 16. Packaging
  17. 17. Packaging Email me two tweets. The first should be about your experience. The second should by why you're perfect for this job. If you exceed twitter's allotted character count, you're done.
  18. 18. Positioning Target Market Network Digital Footprint
  19. 19. Positioning • Canned invitations • Incomplete profiles • Twitter anonymity • Embracing lazy informality • Wallflower
  20. 20. Positioning What does Google say about you?
  21. 21. Positioning The tighter your niche, the BIGGER your brand
  22. 22. Packaging & Positioning ... So You Can Land! Cindy Kraft, the CFO-Coach Cindy@CFO-Coach.com 813-655-0658 www.CFO-Coach.com
  23. 23. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING AND TREASURY PROFESSIONALS Q&A
  24. 24. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING AND TREASURY PROFESSIONALS Please complete the webinar survey and accept the invitation to join the Private Proformative Group “Financial Professionals in Transition” to continue the conversation and share resources. Proformative Contacts John Kogan Ernie Humphrey CEO Senior Director jkogan@proformative.com ehumphrey@proformative.com

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