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Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Making A More Effective 
Business Cas...
Learning Objectives 
After attending this event you will be able to: 
• Understand the basic questions you need to ask and...
Welcome to Proformative 
Proformative is the largest and fastest growing online 
resource for senior level corporate finan...
Building a Solid Business Case 
for Software Investment 
4 © 2014 Ventana Research 
Proformative Webinar 
Robert D. Kugel ...
Why Companies Decide to Invest 
Making a successful 
business case requires: 
• Executive sponsorship 
• Clear value state...
Why Companies Decide Not to Invest 
It’s all about making a strong 
case: 
• Low priority, no budget or 
resources all ref...
Agenda 
Before You Get Started 
Defining the Project Requirements 
Create the Business Plan 
Craft the Elevator Pitch 
Whi...
What do you 
want to do? 
8 © 22001144 VVeennttaannaa RReesseeaarrcchh
Analyze the Situation 
What are the objectives? 
• What do you want to accomplish? 
• What does your organization want to ...
Analyze the Situation 
Who must be involved in creating the business case? 
Do you know what’s possible? Do the executives...
Defining Project 
Requirements 
s 
11 © 2014 Ventana Research
Making a More Effective Business Case 
for Investing in Software 
Thank you for your interest in this presentation. 
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Making A More Effective Business Case for Investing in Software

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When it comes to buying software, the Office of Finance has multiple options in a broad range of categories covering every aspect of financial management. Today’s applications can substantially improve the performance of Finance. Yet, the software selection process is complicated and the stakes are high. Too often, companies put off making a decision because the full range of benefits from the investment were not communicated effectively, perceived risks were not properly addressed and the reasons for immediate action were not presented persuasively enough. Join Robert Kugel, SVP and Research Director at Ventana Research, as he shares findings from recent research and reviews the “how-to” for making the right software selection.

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Making A More Effective Business Case for Investing in Software

  1. 1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Making A More Effective Business Case for Investing in Software
  2. 2. Learning Objectives After attending this event you will be able to: • Understand the basic questions you need to ask and have answered when evaluating software options • How to build an effective business case for software investment • How to identify the most appropriate vendors and implementation partners for your company
  3. 3. Welcome to Proformative Proformative is the largest and fastest growing online resource for senior level corporate finance, treasury, and accounting professionals. A resource where corporate finance and related professionals excel in their careers through: • Uniquely valuable, online Peer Network • Direct subject-matter-expert advice • Valuable Features and Resources All of it completely noise-free Check it out at www.proformative.com
  4. 4. Building a Solid Business Case for Software Investment 4 © 2014 Ventana Research Proformative Webinar Robert D. Kugel – SVP and Research Director
  5. 5. Why Companies Decide to Invest Making a successful business case requires: • Executive sponsorship • Clear value statement • Better value than competing Business Considerations for Investments (Most or Second Most Important) 67% 66% 62% 56% 54% 47% 45% Executive… Understanding of… Budget required… Shortens… Audit and… Reducing total cost… Aligns with… 5 © 2014 Ventana Research investments It helps if it: • Promotes efficiency • Addresses risk and regulation • Reduces costs Source: Ventana Research Next Generation Finance Analytics Benchmark
  6. 6. Why Companies Decide Not to Invest It’s all about making a strong case: • Low priority, no budget or resources all reflect a failure to make a strong enough case. • Lack of awareness – insufficient depth in making the business case. Other factors (fewer than one-third citing): • TCO too high, too much training, too long to deploy • No suitable software (20%) Barriers to Investing in Analytics (Six Most Frequently Mentioned) Lack of resources No budget Business case not strong enough Low priority Lack of awareness No executive support Source: Ventana Research Finance Analytics Benchmark 47% 45% 44% 43% 40% 32% 6 © 2014 Ventana Research
  7. 7. Agenda Before You Get Started Defining the Project Requirements Create the Business Plan Craft the Elevator Pitch Which Vendor or Partner? 7 © 2014 Ventana Research
  8. 8. What do you want to do? 8 © 22001144 VVeennttaannaa RReesseeaarrcchh
  9. 9. Analyze the Situation What are the objectives? • What do you want to accomplish? • What does your organization want to accomplish? • What do the executives want to accomplish? What issues will the project address? • Productivity issues (get better value from skilled people) • Time issues (not just cost – deadlines and decision loops) • Quality issues • Effectiveness issues • Transparency or visibility • Responsiveness • Risk or compliance • Cost issues (cut payments) How important are each of these? To whom? 9 © 2014 Ventana Research Before You Get Started
  10. 10. Analyze the Situation Who must be involved in creating the business case? Do you know what’s possible? Do the executives know what’s possible? Can you explain what’s possible to executives? Do you have executive sponsorship? (Really?) Do you have a process for identifying the gaps between the current and end states? Do you have a process for determining how to eliminate the gaps? How important is this initiative to those that must approve it? How do you make it more important to everyone involved? Do you have a budget? (Really?) 10 © 2014 Ventana Research Before You Get Started
  11. 11. Defining Project Requirements s 11 © 2014 Ventana Research
  12. 12. Making a More Effective Business Case for Investing in Software Thank you for your interest in this presentation. View the on-demand webinar or download the full presentation at: www.Proformative.com

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