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Profitero Electronics Online All Stars Report

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Meet the brands leading the digital charge in the Consumer Electronics category

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Profitero Electronics Online All Stars Report

  1. 1. Electronics Online All Stars Meet the brands leading the digital charge in the Consumer Electronics category
  2. 2. Electronics Online All Stars Electronics is one of the most mature online categories, with eCommerce sales set to account for 47% of worldwide CE sales by 2023. Which manufacturers and brands are driving this growth? What can we learn from them? In this report, Profitero has compiled our ranking of Online All Stars for Consumer Electronics, using our daily sales and market share data for Amazon. Introduction Worldwide Consumer Electronics sales split: offline vs. online Source: Statista, September 2019
  3. 3. Electronics Online All Stars Report sections This report covers 5 major consumer electronics categories: speakers, headphones, TVs, wearable tech and laptops. “All Stars” highlighted in this report are grouped into two buckets: ● Best-selling brands on Amazon U.S. and U.K.: Brands with the most sales volume ● Innovators to watch: Highest-growing brands on Amazon in above categories with sales >$1M — powered by innovative products and best-in-class digital execution Excludes Amazon own-label products. Time period studied: January 2019 - October 2019. For Amazon UK innovators, sales were above £150K.
  4. 4. All Stars on Amazon U.S.
  5. 5. Electronics Online All Stars Best-selling brands BoseHarmanSonos 1 2 3 Spotlight: Speakers
  6. 6. Electronics Online All Stars Innovator to watch: Wohome Wohome products are competitively priced with a high number of customer reviews and good star rating. This Wohome Sound Bar also includes the all-important Amazon’s Choice designation. Growing sales 1.2x faster than the category Spotlight: Speakers
  7. 7. Electronics Online All Stars Best-selling brands Apple Bose Sony 1 2 3 Spotlight: Headphones
  8. 8. Electronics Online All Stars Innovator to watch: Tozo Spotlight: Headphones Tozo products are substantially cheaper than other premium earbuds and benefit from an incredible number of customer reviews: 13,500+ for this Wireless Earbuds with Wireless Charging Case product. Growing sales 2.7x faster than the category
  9. 9. Electronics Online All Stars Best-selling brands Samsung TCL LG 1 2 3 Spotlight: TVs
  10. 10. Electronics Online All Stars Innovator to watch: Vizio Spotlight: TVs Vizio benefits from the Amazon’s Choice designation: highly rated, well-priced products that are available to ship immediately. Growing sales 1.3x faster than the category
  11. 11. Electronics Online All Stars Best-selling brands SamsungFitbitApple Spotlight: Wearable Tech 1 2 3
  12. 12. Electronics Online All Stars Growing sales 13x faster than the category Innovator to watch: Arccos Spotlight: Wearable Tech Arccos is the pioneer of big data and AI for golf. Developed in partnership with Microsoft, Arccos Caddie uses artificial intelligence to provide personalized club recommendations and optimal strategies based on a golfer’s performance data.
  13. 13. Electronics Online All Stars Best-selling brands 1 DellHP Acer 2 3 Spotlight: Laptops
  14. 14. Electronics Online All Stars Innovator to watch: Razer Spotlight: Laptops Razer plays in a highly targeted niche category of gaming laptops. The Razer Blade 15 has the smallest footprint of any 15.6" gaming laptop while also being one of the thinnest in its class. Growing sales 1.5x faster than the category
  15. 15. All Stars on Amazon U.K.
  16. 16. Electronics Online All Stars Best-selling brands Ultimate EarsBoseSonos 1 2 3 Spotlight: Speakers
  17. 17. Electronics Online All Stars Innovator to watch: Tronsmart Growing sales 2x faster than the category Spotlight: Speakers Tronsmart products are significantly cheaper than other premium speaker brands. This outdoor waterproof speaker also includes the all-important Amazon’s Choice designation.
  18. 18. Electronics Online All Stars Best-selling brands Sony Apple Bose 1 2 3 Spotlight: Headphones
  19. 19. Electronics Online All Stars Innovator to watch: Yiman Spotlight: Headphones Growing sales 3.5x faster than the category These Yiman headphones are priced at just £3.99 and benefit from both Amazon’s Choice and Prime delivery - as well as excellent customer endorsement.
  20. 20. Electronics Online All Stars Best-selling brands Samsung LG Philips 1 2 3 Spotlight: TVs
  21. 21. Electronics Online All Stars Innovator to watch: Digihome Spotlight: TVs Growing sales 1.7x faster than the category Digihome TVs offer good value for the money against other higher priced models.
  22. 22. Electronics Online All Stars Best-selling brands MotorolaTomTomGarmin Spotlight: Wearable Tech 1 2 3
  23. 23. Electronics Online All Stars Growing sales 5x faster than the category Innovator to watch: GolfBuddy Spotlight: Wearable Tech This golf GPS smart watch is pre-loaded with 40,000 golf courses across 170 countries. It also benefits from a 4.8 star rating.
  24. 24. Electronics Online All Stars Best-selling brands 1 HPAsus Dell 2 3 Spotlight: Laptops
  25. 25. Electronics Online All Stars Innovator to watch: Huawei Spotlight: Laptops Huawei wins on price relative to other laptop models. It also benefits from the Amazon’s Choice designation and Prime delivery (a key driver as noted by this particular customer comment). Growing sales 1.7x faster than the category
  26. 26. About Profitero Profitero is the eCommerce Performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales & share performance, along with the ability to correlate their sales performance with changes across the digital shelf. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Bayer, Beiersdorf, Brother, Dorel Juvenile, Edgewell, General Mills, Heineken, Kids II, L’Oreal, The Master Lock Company and Molson Coors. Want to learn more? Ask Profitero how our expert analyst teams can support your eCommerce organization in getting the most from your digital shelf investment. For more information, email sales@profitero.com or visit http://www.profitero.com. For additional guidance, contact Profitero today at: Tel U.S.: +1 844 342 7464 Tel U.K.: +44 208 123 3101

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