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Cosmic Conversations

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The Role of Social Media in Organizational and Corporate Communications

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Cosmic Conversations

  1. 1. Cosmic Conversations<br />The Role of Social Mediain Organizational <br />and Corporate Communications<br />
  2. 2. Cosmic Conversations<br />Presented by Dino Baskovic<br />Manager, Social Media + Online PR<br />Amway Corporation<br />
  3. 3. Cosmic Conversations<br />InterCom Kalamazoo<br />March 12, 2010<br />
  4. 4. ˈkäz-məs<br />an orderly harmonious systematic universe<br />- Merriam Webster<br />
  5. 5. [We] are members of a larger group. Initially our loyalties were to ourselves and our immediate family, next, to bands of wandering hunter-gatherers, then to tribes, small settlements, city-states, nations. <br />We have broadened the circle of those we love. We have now organized … groups of people from divergent ethnic and cultural backgrounds working in some sense together - surely a humanizing and character building experience. <br />If we are to survive, our loyalties must be broadened further, to include the whole human community, the entire planet Earth.<br />- Carl Sagan<br />“Cosmos” (1980)<br />Image courtesy of NASA Jet Propulsion Labs <br />
  6. 6. Why be cosmic?<br />the world is changing with or without you<br />
  7. 7. Companies<br />Communities<br />Cosmos<br />Executives, employees, vendors<br />Consumers, constituents, markets<br />The connectedness of it all<br />
  8. 8. Why be social?<br />media evolved<br />
  9. 9. Why be social?<br />your role expanded<br />
  10. 10. Why be social?<br />consumers,<br />conversations,<br />communities...<br />
  11. 11. joining the cosmos<br />
  12. 12. Today’s communicator…<br />Focuses on fundamentals<br />Fosters openness<br />Fears not the cosmos<br />
  13. 13. Today’s communicator…<br />Embraces social media<br />Advocates for the industry<br />Fervently participates<br />
  14. 14. Today’s communicator…<br />Blogs<br />Tweets<br />Connects<br />
  15. 15. Today’s communicator…<br />Proves social media ROI<br />Transforms worlds<br />Influences more than the “Mad Men” era<br />
  16. 16. lift off<br />
  17. 17. Launch sequence<br />Assess current social media initiatives<br />Align communication goals and objectives<br />Engage, engage, engage<br />
  18. 18. Launch codes<br />Establish clear policies<br />Check with IT, finance, vendors, other internals<br />Forecast the future<br />
  19. 19. Weather patterns<br />Geolocation<br />Mobile apps<br />Enterprise communities<br />“Microcosms”<br />Dot-com decentralization<br />
  20. 20. Future conditions<br />Facebook in 5 years<br />Media convergence<br />“Semantic Web” (3.0)<br />Marcom integration<br />The vast unknown<br />
  21. 21. the new art of speech<br />
  22. 22. Speechwriting, B.S.M.<br />Controlled coverage<br />Contained audience<br />Content singular<br />
  23. 23. Speechwriting, A.S.M.<br />Universal coverage<br />Diverse audience<br />Content plural<br />
  24. 24. Speechwriting, A.S.M.<br />Distribution networks<br />Multimedia alternatives<br />Flip cams<br />
  25. 25. @professordino<br />linkedin.com/in/dinobaskovic<br />dbaskovic@gmail.com<br />
  26. 26. Thank you.<br />© 2010<br />

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