LinkedIn Primer


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LinkedIn Primer

  1. 1. Taking The Pain Out of Learning LinkedIn The following steps will help you get up and running on LinkedIn easily and quickly, and provide you with the First Step in utilizing a valuable digital tool To Build a Powerful Network For Yourself Peter Svoboda Introductory - Lesson 1
  2. 2. Yet Most people on LinkedIn do not use it effectively And is is easy to set up, fun, free, and can be very valuable How valuable? You can gain an advantage over about 95% of the competition in any situation.
  3. 3. Step 1 - Build a good profile by … A.Taking a look at some good profiles. Google “ LinkedIn & Kawasaki ” or look at mine to see a good example B. Good Profiles give a good picture of the person, but are neither too long or too short C. It’s your resume on Linked In - usually takes about a half hour to an hour D. This is the core, so try to make it reflect who you are, what you have done, your interests E. Once Profile is done, you have your core
  4. 4. In Your Profile, to help friends and recruiters find you... When listing companies and colleges, etc use both name and abbreviation BU, Boston University Do same with technical skills PCP, Primary Care Provider CFO, Chief Financial Officer
  5. 5. Step 2 - Account and Settings <ul><li>At the top right of every page is the Account and Settings link - click on it and choose all your settings - it’s self explanatory </li></ul><ul><li>You can change any settings by clicking on Account and Settings from almost any page </li></ul><ul><li>Account and Settings and the box on the left of the home screen are the command centers </li></ul>
  6. 6. Step 3 - Get A Personal Vanity URL Instead of Http:// You can have your own name ( To do this pick edit Public Profile on Main Profile ) You can then place this on your stationary, website, brochure. etc for people to find more about you
  7. 7. Step 4 - Try Out Some Things <ul><li>Invite some people to join you </li></ul><ul><li>Give and get a recommendation </li></ul><ul><li>Create a Slide Show </li></ul><ul><li>Do a Group </li></ul><ul><li>Etc, Etc, etc </li></ul><ul><li>The more you do, the more robust your presence ( we can show you how - some examples ) </li></ul>
  8. 8. You’ll Probably Need More to build a powerful presence and network…Linked In plus 2 or 3 others from below <ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Outside groups </li></ul><ul><li>web site </li></ul><ul><li>twitter </li></ul><ul><li>all are free and easy to use and you need to choose a strategy </li></ul><ul><li>Start with LinkedIn </li></ul>
  9. 9. Linked In Web site Blog Yahoo Group Face Book Possible Web Presence Strategy - 3 Links Other
  10. 10. Different Uses <ul><li>Job Seekers - new links to get you into companies </li></ul><ul><li>Businesses - search for clients, build your brand, research competition, clients, suppliers,alliances, etc </li></ul><ul><li>Companies/HR/Recruiters - find good talent </li></ul><ul><li>Entrepreneurs - find possible clients, alliances, suppliers, freelancers, financing, etc </li></ul>
  11. 11. You can find new <ul><li>New contacts </li></ul><ul><li>New business </li></ul><ul><li>New friends </li></ul><ul><li>New customers </li></ul><ul><li>And more </li></ul>
  12. 12. Benefits For You <ul><li>Build a valuable network </li></ul><ul><li>Show you are abreast of times technically </li></ul><ul><li>Promote yourself and your brand </li></ul><ul><li>Start your own group </li></ul><ul><li>Find a new job or be found </li></ul><ul><li>And Much Much More </li></ul>
  13. 13. You Need A Strategy <ul><li>Open Networker - (I.E. recruiters with 3,000 + ) </li></ul><ul><li>Closed Networker - you and 20, 200, 500+ contacts </li></ul><ul><li>Boundaries - you need to follow the rules and parameters </li></ul>
  14. 14. 3 Levels of Contact / Browsing VERSUS Viewing You Level 1 Level 1 Level 1 Level 2 Level 2 Blocked Level 3 Level 3 Blocked Level 3
  15. 15. Most People don’t use it right - you can gain an advantage by using it more fully <ul><li>Build a good profile - doesn’t take long ( Example “ LinkedIn & Kawasaki” </li></ul><ul><li>Get vanity URL </li></ul><ul><li>Invite some people to join you on LikedIn </li></ul><ul><li>Get some simple recommendations </li></ul><ul><li>Ask a question once a month </li></ul><ul><li>Upload a Picture or Symbol representing you </li></ul>
  16. 16. Rules of Contact <ul><li>You can always connect and disconnect </li></ul><ul><li>If you disconnect no notice is sent to the other party </li></ul><ul><li>You need to learn about special invites </li></ul><ul><li>You need to learn some rules,practices, & boundaries that will keep you on LinkedIn, and turbo charge your presence </li></ul>
  17. 17. For More Details On Becoming Powerful on LinkedIn Or how-to’s of other easy to use, but powerful digital tools - email or call (315) 391-5115