China%20taking%20off

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China%20taking%20off

  1. 1. China taking off Jerry Hu China Southern Airlines Feb 16, Singapore
  2. 2. Agenda Chinese Aviation Industry China Southern Airlines E-Commerce in Chinese Airlines what’s coming next?
  3. 3. Ranked by passengers
  4. 4. Ranked by passengers Fi r st G oup 85% r Second G oup 15% r Thi r d G oup 0% r
  5. 5. Grouped by the ownership
  6. 6. Grouped by the ownership
  7. 7. Introduction to China Southern Airlines (CSN)
  8. 8. Headquartered in Guangzhou, China Southern Airlines is located in the center of the Pearl River Delta area, two hours’ drive from Hong Kong. Guangzhou (Canton) Hong Kong Macao
  9. 9. Left: Headquarters building of China Southern Airlines 43.7M paxs in 05 Right:New Guangzhou Baiyun International Airport
  10. 10. China Southern E-Commerce Co.,LTD CSN-ETC JV Established in April 49 2003 51 % %
  11. 11. What r v doing? To plan, develop and operate a multi-channel platform exclusively for China Southern Airlines to maintain and strengthen it's leading position in the Chinese aviation industry Sales Channels: A sales network with 5,600 agencies has been formed. Service network: service counters at 90 airports around the country.
  12. 12. annual sales revenue (RMB) ¥2005: 4.3 Billion (~ 500 Million USD) 4500 ¥2004: 2.1 Billion 4000 3500 ¥2003: 930 Million 3000 ¥2002: 572 Million 2500 ¥2001: 145 Million 2000 ¥2000: 274,000 1500 1000 500 0 2000 2001 2002 2003 2004 2005
  13. 13. On March 28, 2000, China Southern Airlines was the first airline in China to launch e-ticketing service.
  14. 14. CSA Web Server CSA ETS infrastructure Internet Firewall /Intranet TravelSky Mainframe CSA in-house ET System User
  15. 15. E-Commerce in Chinese Aviation
  16. 16. InternetUsers In China
  17. 17. TravelSky (1E) Internet/ lease line agent agent agent agent
  18. 18. CSAET TravelSk system y Internet/Lease Internet line Corporate client passenger agent agent agent agent CCI CTO
  19. 19. E-Ticketing in China,2005
  20. 20. ET sale revenue in China from 2000 (Billion)
  21. 21. E-Ticket payment in China, 2005
  22. 22. Payment Gateway in China
  23. 23. what’s coming next?
  24. 24. Multiple channels China Southern IM WEB MOBILE ATM OTHERS CTO/ATO Agencies Consumer More Channel
  25. 25. Mobile/QQ Users In China
  26. 26. CZ web CA web MU web Ctrip web Elong web
  27. 27. Meta-search CZ web CA web MU web Ctrip web Elong web
  28. 28. Paper Ticket •Higher cost •Complex sales network E-Ticket •IATA pressure •More E-ticketing •Total payment gateway •Growth all channels •International market •industry revenue 50Billion •online payment 20Billion •15Billion for CSA
  29. 29. • In China innovation is driven by the incumbent airlines • CSN is the pioneer in technology innovations • With opening up of China for foreign travelers and the increased internet presentation, CSN is pursuing an even more aggressive strategy to sell through new channels • CSN does that by embracing the latest technologies and entering into long-term partnerships.
  30. 30. Thanks! Please feel free to email me Jerryhu@cs-air.com

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