Sunnyside Up   5.3.12
why we care about start-ups          Bud Caddell writes:          1) Start-ups represent emerging bets at the          int...
Kickstarter is really 2 businesses                             • With $200M pledged, Kickstarter                          ...
facebook adds public actions to apps                  • What’s new? Facebook has added “actions” to its                   ...
target to stop selling kindles       • What’s new? Target will stop carrying Amazon’s Kindle products         in its store...
Thank you.Profero New York206 Fifth Avenue,5th FloorNew York, New York 10010T. +1 646 381 3500F. +1 646 843 8424
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Sunnyside Up: Why We Care About Startups, Kickstarter is 2 businesses, Facebook Adds More Actions to Apps, Target to Stop Selling Kindles

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Sunnyside Up: Why We Care About Startups, Kickstarter is 2 businesses, Facebook Adds More Actions to Apps, Target to Stop Selling Kindles

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Sunnyside Up: Why We Care About Startups, Kickstarter is 2 businesses, Facebook Adds More Actions to Apps, Target to Stop Selling Kindles

  1. 1. Sunnyside Up 5.3.12
  2. 2. why we care about start-ups Bud Caddell writes: 1) Start-ups represent emerging bets at the intersection of technology and culture. Any product that a company produces is inherently a prediction for the future. The start-up community, especially at SXSW, represents a rare opportunity to view hundreds of those predictions in a single location, all vying for attention and adoption. 2) Clusters of start-ups help to identify what’s broken in current industries and where there’s opportunity for disruption. If we look at a specific industry, say healthcare, and what problems are being consistently targeted by startups in that industry, we can begin to identify opportunities and threats for our clients in those industries Read More/Source: http://whatconsumesme.com/2012/posts- ive-written/emerging-bets-at-the-intersection-of-technology-and- culture/
  3. 3. Kickstarter is really 2 businesses • With $200M pledged, Kickstarter has become two businesses "The company was originally conceived as a patronage service to help artists give life to ideas. But it’s now becoming a store front where products are getting pre-ordered and sold, helping entrepreneurs gauge real-world demand for products." • Read More/Source: http:// gigaom.com/2012/05/01/ with-200m-raised-kickstarter-is- becoming-two-businesses
  4. 4. facebook adds public actions to apps • What’s new? Facebook has added “actions” to its Open Graph app protocol. • How does it work? When my friend checks in on Foursquare, I can save his location by clicking the “save this location” under the status update. • Why does it matter? • Before, the only good use of public actions was with Spotify: a user could click a song and listen it immediately • But this doesn’t apply to the rest of non-music apps like a recipe app or a Foursquare: If my friend checks-in on Foursquare and it shows up in my feed, what can I do? I probably can’t go there instantly, but I can save the location for later use. • Existing app users will increase their engagement of the app by being able to save app content for later. • These feature will help apps acquire more users by using the action as a sort of hook: this content looks good to you? Click here to save it for later. Oh, you don’t have the app? Sign up for it now. • Read More/Source: http://venturebeat.com/ 2012/05/02/new-action-links-make-third-party- facebook-apps-more-interactive/
  5. 5. target to stop selling kindles • What’s new? Target will stop carrying Amazon’s Kindle products in its stores. Large retailers like Best Buy and Target are sensing that their stores are showrooms for large e-tailers like Amazon.com. • While the move is largely symbolic, Target is making a pointed statement to e-tailers who expect or even encourage consumers to check out products before searching online. Last holiday season, Amazon “offered a promotion on its Price Check app that gave shoppers 5 percent off any item scanned at a store.” • Why does it matter? With a huge e-commerce revamp last year, Target has been making strides to improve its e-commerce platform, and translate its bulk buying power to discounts for consumers, but ultimately online-only retailers like Amazon will be pressuring Target to justify its brick and mortar stores. • Shopping at Target must provide some sort of value— customer service, last minute conveniece—in order to outweigh the benefits of shopping on Amazon (especially with its Prime 2-day shipping service). • Read More/Source: http://www.nytimes.com/2012/05/03/ business/after-warning-amazon-about-sales-tactics-target-will- stop-selling-kindles.html?pagewanted=all
  6. 6. Thank you.Profero New York206 Fifth Avenue,5th FloorNew York, New York 10010T. +1 646 381 3500F. +1 646 843 8424

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